Black Panther Contexts Flashcards
Afrofuturism
futuristic or science fiction themes which incorporate elements of black history and culture
What was the gross for the film
$1 billion world wide, with 48% of this revenue from non-US countries
What was #oscarssowhite
All 20 acting nominations went to white actors causing calls for greater diversity
How does US/European new media portray Africa
. Under priverlaged
. Developing countrie
. Focuses on civil wars , famine and terrorism
How much did it gross at box office
$1.3 billion
Multi-platform marketing
Exploiting digital platforms and more to maximise its reach to the target audience
Audience
Rated a 12A ( BBFC)
The most diverse audience ever for a superhero film
Marketed as a blockbuster and a cultural event
Significance of the trailer
Teaser trailer released in June (black history month) , premiered during the NBA finals on ABC
Intertextuality in the film poster
T’challa sat on a throne in his black leather suit is a visual reference to a famous picture of African American political activist Huey P Newton who co-founded the Black Panther Party
Challenges to stereotypes
Females are represented as protectors, soldiers and scientists rather than objects of desire
- representations of African nations
- women
Marketing through superbowl
Advertised during superbowl costing $5.25 million for 30s slot gaining 103.5 million views in order to reach a more diverse demographic
Synergy and brand partnerships
Hasbro- toys
Clarks - tridents who shoe
Toyota- car included in the film
Gaining popularity
‘Welcome to Wakanda’ fashion show
- incorporated African fabrics and motifs
-reflecting themes and symbolisms of the film
Soundtrack
Kendrick Lamar produced the original soundtrack.
Achieved critical and commercial success wining both academy and Grammy awards
