Booklet 2 - Micro Flashcards

(33 cards)

1
Q

Definition - demand

A

The quantity of a good or service that people are willing to buy at a given price

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2
Q

Definition - Effective demand

A

the willingness and ability to buy a good or service

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3
Q

Definition - Diminishing marginal utility

A

Utility will decline with each subsequent unit

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4
Q

Definition - contraction in demand
- how that effects a graph

A

an increase in price will cause the quantity demanded to be lower
- moves up the demand curve

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5
Q

Definition - extension in demand
- how that effects a graph

A

A reduction in price will cause the quantity demanded to be higher
- moves down the demand curve

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6
Q

Definition - supply

A

the quantity of a good or service that sellers are prepared to sell at a given price in a given time period

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7
Q

Definition - law of supply

A

as price rises, quantity supplied increases
- as price rises sellers have a greater incentive to sell as they will make a higher return

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8
Q

Definition - contraction of supply
- how that effects a graph

A

A reduction in price will cause the quantity supplied to be lower
- moves down the supply curve

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9
Q

Definition - extension of supply
- how that effects a graph

A

An increase in price will cause the quantity supplied to be higher
- moves up the supply curve

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10
Q

Definition - market

A

where buyers and sellers come to together

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11
Q

Definition - market equilibrium

A

the point at which the supply and demand curves cross

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12
Q

Definition - market clearing price

A

the price at which quantity supplied exactly equals quantity demanded

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13
Q

market forces

A

.

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14
Q

what are the factors affecting demand

A
  • income
  • price of other goods
  • tastes and preferences
  • expectations of the future
  • change in population
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15
Q

What would happen to demand if income increased on a demand and supply graph

A

Shifts demand to the right and the equilibrium price rises

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16
Q

Definition - normal good

A

a good for when income is higher

17
Q

Definition - inferior good

A

a good for when incomes are lower

18
Q

Definition - substitutes

A

a good that can used for the same purpose as another

19
Q

Definition - complementary good

A

goods that are bought and consumed together

20
Q

Definition - competitive demand

A

the relationship between two goods that are substitutes

21
Q

Definition - joint demand

A

the relationship between two goods that are complementary

22
Q

Definition - tastes and preferences

A

what is fashion forward then more people will want to buy it

23
Q

what would happen to demand curve if the expectation of the future was for the price to rise

A

there is more incentive to buy it now as they will get a greater return so demand shifts to the right

24
Q

Factors that might shift the supply curve

A
  • cost of production
  • taxes
  • availability of technology
  • productivity
  • expectations of the future
  • government legislation
25
Definition - derived demand
the demand for one good is made from the demand for another good. E.g. used in production of something else
26
Definition - composite demand
a good is demanded for two or more uses
27
Definition - joint supply
an increase in the supply of one good leads to an increase in the supply of another
28
Definition - consumer surplus
the welfare gained by a consumer who pays less for a good or service than the maximum they would have been prepared to pay
29
Definition - producer surplus
The welfare gained by a seller who receives more for a good than the minimum they would have been prepared to accept
30
Definition- price elasticity of demand
A measure of the responsiveness of the quantity demanded of a good or service is to a change in price
31
Definition - price elasticity of supply
A measure of the responsiveness of quantity supplied to a change in price
32
What determines PED
- brand loyalty - necessity vs luxury - availability of substitutes - habit and addiction - expected duration of price change - proportion of income
33
Why might supply be price inelastic
- lack of resources - could be operating at full capacity - expansion could take time - could be only short-term