bowmans clock Flashcards
1
Q
- low price and value
A
not differentiated, only way to be competitive is price
2
Q
- low price
A
some value, but still compete on low price, cost leaders are successful
3
Q
- hybrid
A
some differentiation, also low cost
high value added, very effective
4
Q
- differentiation
A
high level of value, loyalty, sold in different channels
5
Q
- differentation focus
A
luxury brands, highest price, high perceived value and only a few brands can sustain
6
Q
- risky high margins
A
high prices, not much extra in terms of perceived value, some people may find a cheaper alternative
7
Q
- monopoly pricing
A
only one business offering the product
tightly regulated but can choose that high price
8
Q
- loss of market share
A
relatively low value, standard price not that low, people will have better options
