Brand Standards Flashcards
What is the biblical meaning behind the logo design?
The logo starts with the Biblical story of the world wide flood. The Earth was filled with so much wickedness that God decided to cleanse the earth. The Bible describes the fountains of the deep opening up and rain falling for 40 days and 40 nights. No human or creature outside of the ark was saved. Noah sent out a dove to “Find Life”. When the dove returned with an olive branch in its beak, all those on the ark knew it was the beginning of different choices and better outcomes for all.
What is the standard for the logo on the white background?
On a white background, the company name will always be Strong Blue
On a white background, the tag line will always be Shadow Gray
On a white background, the earth and atmosphere will always be Strong Blue
On a white background, the dove will always be Pure White
What is the standard of the logo on a black background?
On a black background, the company name can be Strong Blue or when necessary, Pure White
On a black background, the tag line will always be Strong Blue or Pure White, and must contrast the company name color
On a black background, the earth and atmosphere will always be Strong Blue
On a black background, the dove will always be Pure White
What is the standard of the logo on a blue background?
On a blue background, the company name must be Almost Black.
On a blue background, the tag line must be Pure White.
On a blue background, the earth and atmosphere must be Almost Black
On a blue background, the dove will always be Pure White
Trademarked headlines
*Find Life
*Live with Confidence
Open the Door to a New You
Invest in Yourself, not the Gym
Approved font for email communication
Acceptable for headlines
Bolding, Impact, Arial rounded MT, Arial Black, Arial, Calibri, Tahoma, Verdana
Acceptable Body Text
Arial, Calibri, Tahoma, Verdana
When working in tight areas (i.e. callouts)
Arial Narrow
Social media approved fonts
use “glacial indifference” in bold or regular or Montserrat Classic
For Testimony Gifs
To create an image of authenticity, catch the eye, and add personal touch …
… for images featuring client reviews and/or quotes, use handwritten fonts (i.e. Bradley)
How to answer the question “What do you do?”
“You know, I’m blessed to be in a position where I get to help people both live longer … and better.”
How to answer the question in regards to what we do “Really? How? or “What do you mean?”
“Well I I’m a in-home personal trainer for a company that changes lives through home-delivered fitness. We make it really convenient by going right to our clients with all the equipment, and make it really effective by combining the exercise sessions with nutrition coaching from our registered dietitian.”
How to answer the question “Wow, that sounds amazing. What’s something like that cost?”
“Thanks, yeah I love it, and the clients do too. There’s a really wide range depending on the setup, from as low as $150 a month all the way to $2,000 a month. We’ve had happy customers at a wide variety of price points - just have to get what you need from us - everyone is different. You know, If have a business card or want to give me your name and email, I’d be happy to get you a link to our custom program builder where you can play with options and see prices. That doesn’t cost anything, but let’s see the details …”
What is our unique value proposition as a company?
Creation Belief - our philosophies are based on intelligent design, not random evolution
Christian Values - our culture, ethics, & motivations are rooted in our faith in God
Comfortable Atmosphere - sessions happen in your home, away from the judgment of others
Corrective Approach - we work to overcome both chronic and temporary physical challenges
Comprehensive Service - we include a dietitian for nutrition coaching, and work on lifestyle habits
Concrete Structure - we literally schedule every component of your success, & check you in as completed
Constant Accountability - our coaches are only paid when they get you to participate in our program
Convenient Delivery - in-home!
What are the key benefits of choosing Elect Wellness?
Benefit 1 - Save Time
Benefit 2 - Ensure Success
Benefit 3 - Improve Length of Life
Benefit 4 - Improve Quality of Life
Benefit 5 - Live with Confidence
What are communication standard expectations in being respectful?
Body Language - make sure it displays interest in the other person. For example, open-armed and leaning in as opposed to sitting back with arms folded
Eye Contact - look at the person, not down at the floor or at your phone or beyond them
Professional Talk - sound intelligent and stay on the topic at hand
No vulgarity or slang - don’t assume that the person doesn’t mind you using offensive language
Proper hellos and goodbyes - don’t get lazy / bored with these, stay energetic and polite, use their name
What are the communication standard expectations in being real?
Honest - always tell the truth
Direct - don’t beat around the bush
Straight Shooting - get to the point
Practicing What is Preached - walk the talk
Transparent - be open so the other party can better relate
