Branding 2

Question 1

show / describe what’s different from others

Answer 1

differentiate

Question 2

gun, sword, knife

Answer 2

weapon

Question 3

isolated words in sentence

Answer 3

apposition

Question 4

saying more than is real, overstating

Answer 4

hyperbole/exaggeration

Question 5

repeating sounds or letters

Answer 5

alliteration

Question 6

creating words that are not in the dictionary

Answer 6

made-up words

Question 7

companies often create short catchy songs to go with their advertising.

Answer 7

jingles

Question 8

keep or save from damage / injury

Answer 8

protect

Question 9

Does insurance protect one’s financial investment in a car?

Answer 9

gives one protection

Question 10

something bought for a lower than expected price

Answer 10

a bargain

Question 11

an outdoor market where old, used, or discounted goods are sold

Answer 11

flea market

Question 12

something that’s (almost) identical to something else

Answer 12

copy

Question 13

not a copy, real

Answer 13

genuine

Question 14

believe or conclude with some uncertainty

Answer 14

suppose

Question 15

an unlicensed copy of something, sold at a lower price than the original

Answer 15

knockoff

Question 16

Can you think of any brands or products that are commonly knocked off?

Answer 16

watches, music, handbags, sunglasses

Question 17

an asset from the human mind, consisting of knowledge and ideas, such as an invention, a process, a song

Answer 17

intellectual property

Question 18

be able to differentiate, tell two things apart

Answer 18

distinguish characteristic,

Question 19

unique

Answer 19

distinctive

Question 20

sign / symbol commonly associated with something

Answer 20

emblem

Question 21

give, permit

Answer 21

grant

Question 22

make copies of an original, duplicate

Answer 22

reproduce

Question 23

100% interest in / ownership of (design)

Answer 23

exclusive rights

Question 24

use of a protected product without permission

Answer 24

infringement

Question 25

take someone to court for injury or damage

Answer 25

sue

Question 26

come to an agreement without suing

Answer 26

settle out-of-court

Question 27

depending on, relying on something

Answer 27

have (a lot) riding on …

Question 28

show others what can / will happen

Answer 28

set an example

Question 29

stop

Answer 29

cease

Question 30

fulfill, complete

Answer 30

comply with

Question 31

start (legal action)

Answer 31

initiate

Question 32

privately owned or controlled

Answer 32

proprietary

Question 33

say you’re going to hurt or harm someone / something

Answer 33

threaten

Question 34

threaten to sue someone

Answer 34

threaten legal action

Question 35

distinctive design, picture, emblem, logo or wording (or combination) that distinguishes a company’s goods or services from those of its competitors

Answer 35

trademark ™

Question 36

notification that a patent has been applied for

Answer 36

patent pending

Question 37

notification that the trademark has been registered with a national trademark office

Answer 37

registered trademark ®

Question 38

the exclusive right granted by a government to an inventor to manufacture, use, or sell an invention for a certain number of years

Answer 38

patent

Question 39

the legal right to reproduce, publish, and sell a book, recording, image, or other creative work for a certain period of time

Answer 39

copyright ©

Question 40

Which term applies to a product or a process?

Answer 40

patent

Question 41

Which applies to songs?

Answer 41

copyright

Question 42

Which term applies to a logo or slogan?

Answer 42

trademark