Brandmarks

Question 1

What is a signature?

Answer 1

The structured relationship between a logotype, brandmark, and tagline.

Question 2

What is a logo?

Answer 2

A brand mark or brand icon that symbolizes the values, quality and promise offered by the manufacturers of a product or service.

Question 3

What are the five different types of logos?

Answer 3

1. Wordmarks
2. Letterforms
3. Emblems
4. Pictorial Marks
5. Abstract/symbolic marks

Question 4

What are WordMarks?

Answer 4

A freestanding acronym, company name, or product name that has been designed to convey a brand attribute or positioning.
eg.) Google, Ikea, eBay

Question 5

What are Letterforms?

Answer 5

A unique design using one or more letterforms that as a mnemonic device for a company name.
eg.) IBM

Question 6

What are Emblems?

Answer 6

A mark in which a company name is inextricably connected to a pictorial element.
eg.) Tivo, croc

Question 7

What are Pictorial Marks?

Answer 7

An immediately recognizable literal image that has been simplified and stylized.
eg.) Apple, CBS, Twitter

Question 8

What are Abstract/symbolic marks?

Answer 8

A symbol that conveys a big idea, and often embodies strategic ambiguity.
eg.) Chase, Sprint, Nike

Question 9

What is the sequence of cognition of a logo?

Answer 9

1. Shape
2. Color
3. Form

Question 10

How do you create a memorable workmark logo?

Answer 10

Imbue a legible word or words with distinctive font characteristics, and may integrate abstract elements or pictorial elements.