Broadcast as Organization Flashcards
(45 cards)
Shoemaker & Reese (1991): identify 3 different kinds of factors influencing the performance of the media worker:
INDIVIDUAL MEDIA WORKER;
- Personal attitudes, values, & beliefs
- Social background and experience
- Professional orientations and practices
MAJOR DEPARTMENTS OF A BROADCAST STATION
Employment of personnel. Control of financial affairs.
MANAGERIAL
MAJOR DEPARTMENTS OF A BROADCAST STATION
Supervises work of “time” salesmen who sell programs and commercial announcements
SALES
MAJOR DEPARTMENTS OF A BROADCAST STATION
The Sales department of a broadcast station is under the direction of the ______________________.
sales manager.
MAJOR DEPARTMENTS OF A BROADCAST STATION
Selects, buys, and maintains all technical equipment.
ENGINEERING
MAJOR DEPARTMENTS OF A BROADCAST STATION
Operates the transmitter. Handles the control room activities.
ENGINEERING
MAJOR DEPARTMENTS OF A BROADCAST STATION
Maintenance of proper relations with the government.
MANAGERIAL
MAJOR DEPARTMENTS OF A BROADCAST STATION
Planning of programs, scriptwriting, acting, announcing, production, directing, sound effects, and music.
PROGRAMMING
MAJOR DEPARTMENTS OF A BROADCAST STATION
Provides programs
Program Acquisition
PROGRAMMING
MAJOR DEPARTMENTS OF A BROADCAST STATION
Local Production
News/ Public Affairs/ Sports
PROGRAMMING
MAJOR DEPARTMENTS OF A BROADCAST STATION
The Programming department of a broadcast station is headed by the ______________________.
Program Director
MAJOR DEPARTMENTS OF A BROADCAST STATION
Cameramen, audio men, light men.
ENGINEERING
MAJOR DEPARTMENTS OF A BROADCAST STATION
TRUE OR FALSE
Cameramen, audio men, light men, and others under the Engineering department do not need to have license to operate.
FALSE – They are required by law to have license to operate.
MAJOR DEPARTMENTS OF A BROADCAST STATION
The Engineering department is headed by the ___________________.
Chief Engineer
MAJOR DEPARTMENTS OF A BROADCAST STATION
Sets direction of the business. Determines general station policies
MANAGERIAL
BROADCASTING STATIONS BY BUSINESS CLASSIFICATION
Broadcast facilities are used for advertising purposes and exist primarily as a business enterprise whose success is measured by the amount of profit or for some other reasons.
COMMERCIAL BROADCAST STATION
2 DISTINCT ACTIVITIES OF THE BROADCAST STATION
Includes the work of artists, writers, directors, producers, and other creative people in the station.
Creative Origination
2 DISTINCT ACTIVITIES OF THE BROADCAST STATION
Involves the people and agencies who pay for the materials that are aired.
Sponsorship Origination
2 DISTINCT ACTIVITIES OF THE BROADCAST STATION
Basically they are in charge of what we see or hear in the broadcast.
Creative Origination
BROADCASTING STATIONS BY BUSINESS CLASSIFICATION
They derive the nature of their broadcast activity for a reason other than the profit motive, like an advocacy - can be for education, religious, or government, etc.
NON-COMMERCIAL BROADCAST STATION
BROADCASTING STATIONS BY BUSINESS CLASSIFICATION
They don’t need profit to produce content.
NON-COMMERCIAL BROADCAST STATION
TYPES OF BROADCASTING STATIONS (TELEVISION - DTT/DTTB)
TELEVISION - DTT/DTTB stands for:
Digital Terrestrial Television/ Digital Terrestrial Television Broadcast
TYPES OF BROADCASTING STATIONS
__________________ is the delivery of television content over IP networks.
Internet protocol TV (TELEVISION-IPTV)
TYPES OF BROADCASTING STATIONS
Unlike downloaded media, _____ offers the ability to stream the source media continuously.
IPTV (TELEVISION-IPTV)
