Programming and Content Flashcards by Horang Hae

Q

“__________ is King.” – Bill Gates, 1996

A

Content

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Q

Programs are either:

_________ dominant or _________ dominant

A

Format; star

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Q

__________________ – where concept of the show is the key to success.

A

Format dominant

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Q

_________________ – where the format of the show is built around the show is built around the star of the show or a personality.

A

Star dominant

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Q

________________________ is the process of organizing and scheduling of broadcast media content in daily, weekly, monthly, quarterly, or season-long schedules.

A

Broadcasting Programming

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Q

It is the deliberate planning of what to broadcast and when.

A

Broadcasting Programming

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Q

Ensure optimum use of _____________ by delivering shows to audiences when “they are most likely to watch (or listen to) them & deliver audiences to advertisers in the composition that makes their advertising most likely to be effective.” (Eastman & Ferguson, 2013).

A

airtime

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Q

“_____________ is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” – Bill Gates, 1996

A

Content

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Q

“There will always be a need for programming _____________.”

A

content

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Q

The manner it will be delivered may change but the audience will always look for content.
If you want to bring in the audience, producers should come up with ____________.

A

materials

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Q

(4) Factors that affect Programming of a Station:

A

Audience, Broadcaster, Advertiser, Regulator

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Q

Factors that affect Programming of a Station

___________ in mass media are self-defined.

A

AUDIENCE

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Q

Factors that affect Programming of a Station

U&G assumed that the _________ brought their own needs and desires to the process of making sense of media messages.

A

AUDIENCE

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Q

Factors that affect Programming of a Station

They seek out the programs for their various uses.

A

AUDIENCE

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Q

Factors that affect Programming of a Station

Their primary goal is to attend a program content that will satisfy their need at a given time.

A

AUDIENCE

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Q

Factors that affect Programming of a Station

Their primary goal is to attend a program content that will satisfy their need at a given time.

A

AUDIENCE

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Q

Factors that affect Programming of a Station

The company that plans, selects, and schedules teh programs to attract as many people as possible among the targeted audience.

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A

BROADCASTER

Q

Factors that affect Programming of a Station

They look for revenues, spot placements, ratings.

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A

BROADCASTER

Q

Factors that affect Programming of a Station

Whose main goal is to use the broadcast station to bring a product or service to the attention of those who are most likely to avail it.

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A

ADVERTISER

Q

Factors that affect Programming of a Station

They look for ratings and efficiency.

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A

ADVERTISER

Q

Factors that affect Programming of a Station

May the government or any of its agencies that ensures that the station is operated in such a way it serves the public interest.

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A

REGULATOR

Q

BROADCAST STRATEGIES (Soriano, 2000)

Affects scheduling and program selection.

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A

Compatibility

Q

BROADCAST STRATEGIES (Soriano, 2000)

Program creators carefully study the audience’s lifestyle to determine their subject interests and time availability.

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A

Compatibility

Q

BROADCAST STRATEGIES (Soriano, 2000)

When the audience forms listening or viewing habits, when these are seen as automatic.

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A

Habit Formation

BROADCAST STRATEGIES (Soriano, 2000) It is a programmer’s goal to include a program in the audience’s routine.

Habit Formation

BROADCAST STRATEGIES (Soriano, 2000) Stations aim for the highest average number of audiences in a broadcast day.

Control of Audience Flow

BROADCAST STRATEGIES (Soriano, 2000) They aim programs to attract large audiences with the hope of inheriting the audience from preceding programs and retained from those that follow.

Control of Audience Flow

BROADCAST STRATEGIES (Soriano, 2000) Programmers have to think of ways to get the maximum mileage out of each program - either by developing formats that require as little raw materials as possible for the next episode or think of clever excuses for repeating or repurposing current roster of programs.

Program Resource Conservation

BROADCAST STRATEGIES (Soriano, 2000) Programmers have to think of ways to get the maximum mileage out of each program - either by developing formats that require as little raw materials as possible for the next episode or think of clever excuses for repeating or repurposing current roster of programs.

Program Resource Conservation

BROADCAST STRATEGIES (Soriano, 2000) Broadcast programmers always aim for the highest cumulative number of viewers.

Mass Appeal

BROADCAST STRATEGIES (Soriano, 2000) Broadcast programs should bring in a large number of audience for profit.

Mass Appeal

BROADCAST PROGRAM APPEALS Characterized in terms of suspense.

Conflict

BROADCAST PROGRAM APPEALS Audience would want to know who is going to win in the battle forces, or how the conflict will be resolved.

Conflict

BROADCAST PROGRAM APPEALS Refers to any kind of personal identification the listener or viewer makes with what goes on in the program.

Ego Involvement

BROADCAST PROGRAM APPEALS Programs succeed when members of the audience identify with the protagonists and begin to live their experiences vicariously.

Ego Involvement

BROADCAST PROGRAM APPEALS _____ and _____related emotions constitute powerful appeals that broadcast exploit in many ways, but mainly through featuring sexy stars or good looking personalities.

Sex

BROADCAST PROGRAM APPEALS Programs devoted to self-improvement and therapy are obvious examples of the self preservation appeal which hinges on concerns for safety, health, and well-being.

Self Preservation

BROADCAST PROGRAM APPEALS Giving the audience the feeling of being in the know because one is acquainted with the personality being featured.

Recognition

BROADCAST PROGRAM APPEALS May result in dysfunction: parasocial relationship.

Recognition

BROADCAST PROGRAM APPEALS Wondering what next, how things are going to turn out, what other people and places are like – this is related to the human interest appeal.

Curiosity

BROADCAST PROGRAM APPEALS When a program also considers the audience’s need to escape momentarily from reality.

Escape

BROADCAST PROGRAM APPEALS It offers a pleasant way to pass the time or saves a vast number of audience from an intolerable state of being bored.

Escape