Btwo - MARKET IDENTIFICATION AND ANALYSIS

Question 1

A gathering place for consumers and sellers where they can exchange goods and services

Answer 1

Market

Question 2

A place where buyers and sellers may interact in person and exchange money for the
desired goods.

Answer 2

Physical market

Question 3

Customers in these markets make online purchases of goods and services.

Answer 3

Virtual Market

Question 4

Type of market wherein the purchasers or bidders compete with one another

Answer 4

Auction Market

Question 5

An illicit exchange or marketplace where deals are made without the knowledge or
supervision of authorities or regulatory bodies

Answer 5

black market

Question 6

Any location where bonds, currencies, and other securities are traded between two parties

Answer 6

financial market

Question 7

These markets offer the things that are used as raw materials in the manufacture of other
products.

Answer 7

Market for intermediate goods

Question 8

While creating a new product or service or entering a new market outlet, it is crucial for
any firm to identify their core consumer group

Answer 8

True

Question 9

Knowing the target market is not beneficial for the creation of products as well as for the
execution of marketing strategies and the choice of suitable sales channels.

Answer 9

False

Question 10

A thorough understanding of the target market will help you implement effective and
targeted promotion, cater to your most valuable customers, design new products that
meet customer needs, choose the best outlets for your product(s), and provide services
that meet the needs and demands of your market.

Answer 10

True

Question 11

A consumer’s demographics include information about their age, income, and level of
education.

Answer 11

True

Question 12

Demand is produced by buyers

Answer 12

True

Question 12

The target market’s interests, goals, and pastimes are included in the demographics

Answer 12

False

Question 12

Consumer surveys, pricing experiments, in-person interviews, focus groups, etc. are
examples of secondary research methodologies.

Answer 12

False

Question 13

. Primary data may be replaced by secondary data provided by governmental organizations,
consulting firms, etc., or it may be further supplemented.

Answer 13

True

Question 14

. Supply is produced by buyers

Answer 14

False

Question 15

_____________________ is an undifferentiated marketing strategy in which the
organization decides to ignore niche marketing, market segments and attempts to appeal
to the entire market with one strategy or one offer

Answer 15

Mass Marketing

Question 16

The _____________ determines the prices for goods and other services regardless of the
situation.

Answer 16

Market

Question 17

The ___________ and ______________ are the two parties involved in a transaction.

Answer 17

Seller and Buyer

Question 18

It is a setting where two or more parties exchange products, services, and information

Answer 18

Market

Question 19

What are the four medium of mass marketing?

Answer 19

22. Magazine and email marketing
23. Newspaper
    24.Social media
24. Television

Question 20

_____________________ is the process of dividing a target market into smaller groups
with similar characteristics, such as age, income, personality traits, behavior, interests,
needs, or location.

Answer 20

Market Segmentation

Question 21

It refers to segmenting audiences based on observable, person-based differences

Answer 21

Demographic Segmentation

Question 22

It is segmenting your market based on consumer behaviors, particularly those related to
your product.

Answer 22

Psychographic Seg

Question 23

A simple but effective segmentation strategy wherein your market is divided based on their location.

Answer 23

Geographic

Question 24

It is similar to demographic segmentation, but it focuses on mental and emotional characteristics

Answer 24

psychographic

Question 25

Give the six examples of psychographic characteristic in alphabetical order.

Answer 25

31.Attitudes 32.Beliefs 33. Interests 34. Lifestyles 35. Personality traits 36.Values

Question 26

A type of market segmentation wherein some businesses will split up a market based on the “transactional worth” of their customers — how much they’re likely to spend on their products.

Answer 26

Value segmentation

Question 27

This is similar to demographic segmentation with individual consumers but instead looks at the characteristics of companies that may become customers.

Answer 27

Firmographic segmentation

Question 28

Businesses may segment consumers by generation and group them into categories that include Gen Z, Millenials, Generation X, Baby Boomers and the Silent Generation.

Answer 28

: Generational segmentatio

Question 29

Type of market segmentation wherein you segment your market into groups based on where they are in their lives.

Answer 29

. Lifestage segmentation

Question 30

Type of market segmentation wherein buy different items at different times of the year. Major holidays such as Christmas and Hanukkah also significantly impact purchasing.

Answer 30

Seasonal segme

Question 31

__________________ is a detailed investigation of a specific market within an industry, including market size, critical success factors, distribution methods, target audience, profitability and growth rate, and market trends

Answer 31

Market Analysis

Question 32

____________________ seeks to examine and comprehend market circumstances, trends, and competition in order to make sound business decisions.

Answer 32

market analysis

Question 33

Thhe _______________ is to provide an overview of the market's features and potential future trends in order to assist businesses with making educated decisions, identifying opportunities, and developing strategies to meet their goals and objectives.

Answer 33

Market Study

Question 34

What are the four goals of market analysis? Answer in alphabetical order.

Answer 34

45.Attractiveness of the market 46. New business opportunities 47. Understanding dynamics of the market 48. Under the mind of a customer

Question 35

The volume and potential of the market determine _______________.

Answer 35

Market Size

Question 36

The __________________ represents the overall realized sales volume of a specific market.

Answer 36

Market Volume

Question 37

_____________________ is the expansion of a market's size, value, or volume over time

Answer 37

Market growth

Question 38

It refers to a company's or business's ability to earn income in excess of its expenses.

Answer 38

profitability

Question 39

The ratio of gross profit to sales means the entity can recover its cost of production from the revenue it is earning

Answer 39

Gross Profit Margin

Question 40

________ is commonly used to compare a company’s performance with others and is widely used in valuation and project financing.

Answer 40

. EBITDA

Question 41

Its earnings before interest, tax, depreciation, and amortization

Answer 41

. EBITDA

Question 42

The ratio of net profit to sales.

Answer 42

Net Profit Margin

Question 43

. The percentage of earnings to sales before interest expense and income taxes

Answer 43

. Operation Profit Margin

Question 44

. ______________ is the profit earned after reducing operational costs, depreciation, and dividend from gross profit.

Answer 44

. Net profit

Question 45

. It is a significant factor while running a business. It basically sees how much cost is required to get your products for sale.

Answer 45

Industry cost structure

Question 46

This model is useful for determining where value is added and for isolating the costs.

Answer 46

. Porter’s value chain

Question 47

He introduced the concept of value chain

Answer 47

Michael Porter

Question 48

It is a set of activities that an organization carries out to create value for its customers

Answer 48

2.Value chain

Question 49

What are the two elements in Porter's Value Chain? Answer in alphabetical order.

Answer 49

63. Primary activities 64.Support activities

Question 50

These are all the processes related to receiving, storing, and distributing inputs internally.

Answer 50

Inbound logistics

Question 51

These are the transformation activities that change inputs into outputs that are sold to customers.

Answer 51

Operations

Question 52

These activities deliver your product or service to your customer. These are things like collection, storage, and distribution systems, and they may be internal or external to your organization.

Answer 52

. Outbound logistics

Question 53

These are the processes you use to persuade clients to purchase from you instead of your competitors.

Answer 53

Marketing and sales

Question 54

These are the activities related to maintaining the value of your product or service to your customers, once it's been purchased.

Answer 54

Service

Question 55

These activities support the primary functions.

Answer 55

.Support activities

Question 56

This is what the organization does to get the resources it needs to operate. This includes finding vendors and negotiating the best prices.

Answer 56

Procurement

Question 57

This is how well a company recruits, hires, trains, motivates, rewards, and retains its workers

Answer 57

Human resource management

Question 58

These activities relate to managing and processing information, as well as protecting a company's knowledge base.

Answer 58

Technological development

Question 59

These are a company's support systems, and the functions that allow it to maintain daily operations.

Answer 59

Infrastructure

Question 60

A set of middlemen or intermediaries who help an organization in the flow of goods and services from the manufacturers to the consumers.

Answer 60

Distribution channel

Question 61

It is a distribution level through which an organization directly sells its products to the customers without the involvement of any intermediary.

Answer 61

. Direct channel

Question 62

When a middleman or intermediary is involved in the distribution process, it means the organisation is using ____________________ of Distribution.

Answer 62

Indirect channel

Question 63

. ____________________ are a significant part of the marketing analysis.

Answer 63

Market trends

Question 64

_______________ state the important elements required for a company to compete in its target markets.

Answer 64

.Key success factors

Question 65

Key success factors is also known as __________________.

Answer 65

Competitive emphasis

Question 66

Enumerate the Types of Market alphabetically.

Answer 66

81.Auction market 82.Black market 83. Financial market 84. Market for intermediate goods 85. Physical market 86.Virtual market

Question 67

Benefits of finding a target market

Answer 67

More efective marketing mix, Helps you choose the right marketing channel, Use limited time, money, and resource efciently, Maximize sales and profts

Question 68

Enumerate the medium of mass marketing alphabetically.

Answer 68

91. Magazines and email marketing 92. Newspaper 93.Social media 94. Television

Question 69

Enables brands to develop strategies for various types of consumers based on how they perceive the overall value of specific products and services

Answer 69

.Segmentation

Question 70

You may be able to obtain demographic data from customers directly by looking at their ___.

Answer 70

.Social media

Question 71

_____ segmentation is similar to demographic segmentation, but it focuses on mental and emotional characteristics.

Answer 71

Psychographic

Question 72

_______ companies may use firmographic segmentation to divide up the businesses in a market.

Answer 72

Business to business,

Question 73

In order to grow, there must be ______ who have yet to be reached

Answer 73

Potential customers

Question 74

An ____ is a good indicator of the economy and the businesses that operate inside it.

Answer 74

Increasing market