Buisness Mock November Flashcards
(82 cards)
How to work out expected value of decision tree
Probability of outcome occurring multiplied by payoff
Net gain
Financial gain after initial costs of decision have been subtracted
Features of decision tree
Square represents decision point
Circle shows alternative outcomes
Decimals lines are probabilities
Values in pounds represent payoff
Advantages of decision tree
Nice visual representation and simple to follow
I can help decide decision made for managers
Disadvantages of decision tree
Data is only quantitive and ignore all qualitative data
Probabilities are very hard to predict accurately
In reality was a wider range of potential outcomes
Roles of stakeholders
Care about the companies overall performance
Importance of stakeholders
Provide revenue and labour for business operations
Market share
Percentage of sales in a market made by one thermal brand
Sales/total market size x100
Market size
Market size is the total number of sales in the market over a period of time if the market increases from one period of time to another then the market is growing
Market growth
Newmarket - old market size/old market size x100
Price elasticity of demand
Response in demand due to change in price
Percentage changing quantity demanded/percentage change in price
Always negative
If greater than one, the product is price elastic if less than one then inelastic
In elastic and elastic for price
Elastic if demand is greater than price change?
In elastic if changing demand is less than changing price
How does price elasticity help?
Helping manufactured the side whether to raise or lower the price of a product
Boston matrix/portfolio analysis
Compare market growth with market share each side when the matrix represents one product the size of each side represents the sales revenue of the product
question marks /problem child.
New products they have small market share and high market growth. They aren’t profitable yet so they’re quite heavy marketing and brand building.
Cash cows
High market share but low market growth they’re in maturity phase they’ve already been promoted and they’re producing high volume so cost low cash cow’s bringing plenty of money
Stars
High market Griffin high market share but in the profitable growth phase and have the most potential their future cash cows but competitors are allowed to take advantage of this Grove market so you need to spend a lot on promoting to keep market share up and increase capacity to keep up with demand
Dogs
Low market share and low market growth pretty much a lost cause or failed product business will harvest profit in short term if no longer make a profit it can be sold off
Advantages of Boston matrix
Showing where business products are positioned in the market
Marketing decisions will depend on products positions in the matrix
Disadvantage of Boston matrix
Contradict what will happen to a product a product profit may be different from what the matrix suggests
Labour productivity
Measures how much each employee producers
Output per period/number of employees
Higher of the labour productivity the better of the workforce is performing as labour productivity increases labour cost per unit full
Ways of increasing labour productivity
Improving worker motivation
Training to make a more productive
New technology can increase speed
Disadvantages of increasing labour productivity
Increasing efficiency may impact quality and more waste may be produced
If capacity is not increased trained workers may be made redundant which lowers morale
New technology and trading can be expensive and business is needed to the side it’s worth investing
Unit cost
Total cost/units output
Lower output would result in higher unit cost