Business Flashcards
(165 cards)
Define invention
The creation of new products or processes usually as a result of extensive research
Define innovation
The practical application of an idea or invention into a good or service that customers will pay for
Define risk
Any situation which brings exposure
Give examples of risks a business may face
Failure, financial loss and lack of security
What is the general rule of thumb when it comes to how many years a business will operate with no profit?
3 years
What should a business owner avoid doing when starting a business?
Putting too much money, into the business, that they can’t afford to lose
Why is lack of security a risk for business?
Being self employed means there is no regular income, not set hours, no assets paid for (cars and houses) and no holiday days
List some non-financial rewards from business success
Being a household name, winning awards, growing their business and create ne opportunities
List some financial rewards from business success
Profit, business sucess and independence
Why could being independent be seen as good?
Make your own hours, providing jobs to others, a sense of achievement and doing something you’re passionate about
True or False? Risk is unavoidable
True
Before making a decision what must a business do?
Balance the risk of any decisions against the potential rewards (risk reward assessment)
Define business
An individual or organization whose aim is to satisfy the needs or wants of consumers by providing goods and/or services that they will buy
What are the three purposes of business activity?
To meet customer needs, produce goods/services and to add value and give a reason to buy
Define a market orientated business
A business that provides products because consumers want them
What do market orientated businesses look for?
Gaps in the market
What are the four customer needs?
Price, quality, convenience and choice
Define price
The amount that someone is willing to pay for a good or a service
Define quality
The percieved standard of a good or a service
Define convenience
How easy it is for a customer to obtain a product or service
Define choice
Refers to giving customers a number of options
What is the best way to get customers to buy?
Know who the customers are
Identify what those customers needs are
Define market research
The organised gathering, recording and analysis of data in order to better understand the behaviour of customers
Why do business undergo market research?
Identify a gap in the market
Inform business decisions
Reduce the business risks
Understand customer needs