Business Question Structure

Question 1

How to answer a 6 marker?

Answer 1

Analyse one (whatever the question is) using PEEB
Point
Evidence
Example
Business area affected (Marketing, Finance, Operations, HR)

• There will be 3 of these per paper

Question 2

How to answer a 9 marker?

Answer 2

First paragraph - One benefit and one drawback
Conclusion - Make a choice including the long and short term impacts, link to a specific business area that will be affected - HR, Operations, Marketing, Finance

• There will be 2 of these per paper

Question 3

How to answer a 12 marker?

Answer 3

First paragraph - Benefit and drawback of option 1
Second paragraph - Benefit and drawback of option 2
Conclusion - Explains which option has the biggest impact long and short term, make a decision on which is the better option, linking to specific business areas - HR, Operations, Marketing, Finance

• There will be 1 of these per paper