Business Topkc 1 Flashcards
(102 cards)
Fill in the blank: A business that is owned by one person is called a ______.
sole trader
What are the four main types of business ownership?
Sole trader, partnership, private limited company, public limited company
Which document outlines a business’s objectives and strategies?
Business plan
What is meant by ‘market segmentation’?
The process of dividing a market into distinct groups of buyers.
True or False: A partnership has unlimited liability.
True
What is a ‘target market’?
A specific group of consumers at which a company aims its products or services.
What is the purpose of market research?
To gather information about consumers’ needs and preferences.
Fill in the blank: The four P’s of marketing are Product, Price, Place, and ______.
Promotion
What is meant by ‘gross profit’?
Revenue minus the cost of goods sold.
What does ‘cash flow’ refer to?
The total amount of money being transferred in and out of a business.
True or False: Limited liability protects personal assets of the owners.
True
What is a ‘stakeholder’?
Any individual or group that has an interest in the success of a business.
What is the role of a business manager?
To oversee operations and make decisions to achieve business goals.
Fill in the blank: The ______ is the difference between total revenue and total costs.
profit
What is ‘branding’?
The process of creating a unique name and image for a product in the consumers’ mind.
What is ‘e-commerce’?
Buying and selling goods or services over the internet.
True or False: A public limited company can sell shares to the general public.
True
What factors can influence consumer behavior?
Cultural, social, personal, and psychological factors.
What is ‘supply and demand’?
The relationship between the quantity of a commodity available and the desire for that commodity.
Fill in the blank: A business’s ______ identifies its goals and how to achieve them.
mission statement
What is a ‘franchise’?
A business model where a franchisee buys the rights to operate a business under the franchisor’s brand.
What does the term ‘market share’ refer to?
The percentage of total sales in a market captured by a particular company.
True or False: A business can have multiple target markets.
True
What is ‘customer service’?
The support offered to customers before, during, and after purchasing a product.