Business Writing Skills Flashcards
Clarity
Principle of business writing that refers to the ability to write clearly.
Completeness
Principle of business writing that involves presenting all the facts your reader will need to understand and respond to your message.
Conciseness
Principle of business writing that means writing the message in as few words as possible.
Copy
The written component of various marketing communications, such as brochures and advertisements.
Correctness
Principle of business writing that means ensuring that what you’ve written is accurate.
Courtesy
Principle of business writing that means including remarks in your writing, showing consideration of your reader’s interests and feelings.
Direct Order
An organizational format that begins with the most important information — usually the conclusion and perhaps a recommendation.
Editing
Cutting and rearranging text for final presentation.
Executive Summary
A special kind of short report that condenses a complex or lengthy subject into one concise page and may be attached to the complete report.
Hook
An opening line that pulls the reader into the story.
Informal Research
Includes any type of fact gathering short of a formal, controlled survey.
Inverted Pyramid
A style of writing in which key facts are up front, generally in the first paragraph, and sometimes in the lead sentence; supporting details follow in decreasing order of importance.
Netiquette
Refers to etiquette rules concerning the proper, professional, and polite way to communicate with people online.
News Release - Press release
A formal printed announcement by a company about its activities that is written in the form of a news article and given to the news media.
Proofreading
The process of checking what you’ve written for changes or corrections that need to be made.
