C01 Flashcards
(39 cards)
Is the state of being literate
Literacy
-Merreiam Webstter
Construct and Communicate meaning in all aspects of daily living
Literacy
-Alberta Education
Transmission of a message from a source to a reciever
Communication
Lasswell,1948
The communication process
5 stages
Sender message Channel reciever feedback
Who made the communication process model
Rogers and Shoemaker,1971
source of the message
facilitates the transmission of certain message
encode the message
sender
content
often rich and open to interpretation
message
medium or tools being used to disseminate the message
channel
receives the message
decode the message
reciever
reaction towards the message
feedback
Purpose of communication
To inform
To persuade
To entertain
Types of communication Barriers
Semantic
Physical
Psychological
Examples of Semantic Barriers
Language problems: use of expressions, jargons, unfamiliar words
Misunderstanding of what is being said
Examples of Physical Barriers
Noise
Poor timing
Distance
Inadequate or overload of information
Examples of Psychological Barriers Barriers
Attitude of Superiors or Subordinates
Poor Listening
Egotism
Emotions
Significance of Communication
> Able to understand what other wants to tell you.
Learn new skills and technologies.
Become more responsive
Things to Remember in Communication
> Matter the person you are talking to.
>Communication should be clear, direct and simple.
Refers to human understanding of a subject matter derived from experience, learning and thinking.
(Bautista, Jr. & Ignacio, 2016)
Knowledge
As knowledge that person gets about someone or something (Merriam-Webster, n.d.)
Information
Refer to unstructured facts and information that create the least impact on the receiver (Thierauf, 1999
Data
Refers to machinery and equipment developed from the application of scientific knowledge (dictionary.com)
Technology
Means of communication with a goal of reaching much larger numbers of people (Naldo & Gabelo, 2016).
Mass media
Means of communication that reaches or influences people (Naldo &Gabelo, 2016).
Media
It is the ability to access, analyze, evaluate and
create media
Media literacy