CO2 Flashcards
Communication channels through which news, entertainment, education, or promotional messages are disseminated.
Media
Types of Media
Traditional and New Media
covers a wide spectrum of different communication methods such as television and radio.
Broadcast Media
It reaches people while they are doing other things - in their cars, on the way to and from work, in their homes and offices, even while they exercise with a Walkman.
Radio
broadcasting is one-way communication to a broad audience.
Radio
different from all other media in that it demands visual presentation of your message.
Television
are lightweight, portable, disposable publications printed on paper and circulated as physical copies in forms, newspapers and magazines.
Print media
are collections of printed pages folded together.
Their content is mostly public affairs and events information reporting with some entertainment.
Newspapers
It is defined as a collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.
Social Media
The process of by which previously distinct technologies come to share content, tasks and resources.
Media Convergence
Kinds of Convergence
Economic Convergence Organic Convergence Cultural Convergence Global Convergence Technological Convergence
It is the horizontal and vertical integration of the entertainment industry, in which a single company has interests across and within many kinds of media.
Economic Convergence
Is what happens when someone is watching television while chatting online and also listening to music – such multitasking seems like a natural outcome in media diverse world.
Organic Convergence
It has several different aspects. One important component is stories flowing across several kinds of media platforms.
Cultural Convergence
It is a process of geographically distant cultures influencing one another despite the oceans and mountains that may physically separate them.
Global Convergence