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MKG5300
> C5 - Analyse de l'attractivité des segments > Flashcards
C5 - Analyse de l'attractivité des segments Flashcards
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MKG5300
(9 decks)
C1- Définition du marketing
C2 - Analyse de l'environnement et recherche mkg
C3 - Fixation des prix
C4 - Communication mkg intégrée
C5 - Analyse de l'attractivité des segments
C7 - Choix d’une stratégie marketing
C9 - Stratégie marketing
C10 - Analyse de la compétitivité des segments
C11 - La marque
