Case Studies / Context Flashcards
(10 cards)
Super 8- porters theory of leadership and business growth
Largest budget hotel chain
- directly responded to identified customer needs, they just wanted decent quality and affordable prices
- embraced franchising model and grew to an international scale
Tesla
- unpopularity from the face of a company (Elon musk taking extremist standpoints on controversial topics
- Ansoff marketing development strategy
- Porter cost- leadership approach
- ECONOMIES OF SCALE through use of branches in china
- received financial government support
Up and coming businesses
- little moons78% growth in the last 3 years
- Hertz rental car company ‘we try harder’
- Raleigh (utilised nostalgia to drive up bicycle sales)
- pho- which sells traditional Vietnamese food with a particular emphasis on employee satisfaction and enthusiasm for the food
Current external changes to businesses
- tax tariffs predicted to increase in China
- Covid 19
(Work at home increasing- aeron chairs groundbreaking impact has little future)
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Chipotle case study
- high food quality (all food made fresh to order in front of customers with no freezers or microwaves) which provides competitive advantage
- high staff turnover rate common in the restaurant sector, tackled with internal recruitment and promotions to encourage employee retention
- banned coupons and discounts as marketing tactic + invested in an app
- limited time offers to combat using prices of raw materials
Airline industry
- Boeing facing reliability issues
- environmental concerns (goals of lower admissions and greater fuel efficiency)
- porters 5 forces model helps businesses understand their industry’s competitiveness and attractiveness- identifying factors such as
Threat of new entrants, Bargaining power of buyers, Bargaining power of suppliers, Threat of new substitutes, and Competitive rivalry
K-pop and the product life cycle
- research and development - they have found a way to profit through TV style selection process
- introduction- Netflix documentary involving voting and panels of experts to make up the selected winning band Katseye
- growth - development aspect of the Ansoff matrix. Globalising the product
Simultaneous engineering
Many companies leverage simultaneous engineering, also known as concurrent engineering, to streamline product development and shorten time-to-market. Some notable examples include Nissan, AT&T, Xerox, Motorola, Toyota
JIT production
Many companies across various industries utilize Just-in-Time (JIT) systems to manage their inventory and production processes. Examples include Toyota, Dell, McDonald’s, and Zara. JIT aims to reduce waste and improve efficiency by aligning production with demand, keeping minimal inventory on hand
Time based management
Businesses using time-based management, often within a lean production framework, aim to minimize waste and maximize efficiency by focusing on the time it takes to complete various processes. This includes manufacturing companies like Toyota, Apple, and fast-food chains like McDonald’s, as well as businesses using time-based competition in transportation and logistics.
