CH 1-4: Self, Social Beliefs, Behaviours and Attitudes Flashcards
(118 cards)
Major themes of social psyschology (7)
- we construct our social reality
- our social intutions are often powerful but sometimes perilous
- social influences shape our behaviour
- personal attitudes and dispositions also shape behaviour
- social behaviour is biologically rooted
- relating to others is a basic need
- social psychologies principles are applicable in everyday life
Social Psychology Theme: we construct our social reality
- Humans like to explain behaviour and attribute it to some cause
- Beliefs about ourselves also influence how we perceive things
Social Psychology Theme: our social intutions are often powerful but sometimes perilous
- Our intuitions shape our fears, impressions, and relationships
- Thinking, memory, attitudes all operate on two levels- one conscious and deliberate, the other nonconscious and automatic- aka dual processing
- Intuitions can also be dangerous bc they cause us to misperceive others
- We often trust memories more that we should, misread our own minds, and mispredict our own feelings and future
Social Psychology Theme: social influences shape our behaviour
- We respond to our immediate contexts and sometimes the power of a social situation can cause us to act in deviant ways
- Standards vary with one’s culture and we adapt to our social context
Social Psychology Theme: personal attitudes and dispositions also shape behaviour
- Our inner attitudes also affect our behaviour
- Personality dispositions can also affect behaviour, and facing the same situation, different ppl may react differently
Social Psychology Theme: social behaviour is biologically rooted
- biological and social influences need to be considered to understand social behaviours
- Social support strengthens immune system, social isolation increases bp, stress hormones affect how we act and feel
- We reflect interplay of our biological, psychological, and social influences
Social Psychology Theme: relating to others is a basic need
- Our relationship with others can be an important source of stress and pain, as well as joy and comfort
- Being ostracised can cause drops in self-esteem and well-being
- When we help others can cause joy and comfort
- Our relationships form the basis of our self-esteem
Social Psychology Theme: social psychologies principles are applicable in everyday life
- Social psychology can make visible forces that guide our thinking and acting and can offer ideas about how to know ourselves better, influence ppl and win friends
Obvious ways that values affect social psychology
- social psychology reflects social history (reserach topics chosen based on social history)
- Values differ across time and across culture –> Europe focuses more on social identity, and NA focuses more in individuals
- Social psychologists investigate how values form, why they change, and how they influence attitudes and actions
Subjective aspects, and hidden values of social psychology
- Science is viewed through the lens of preconceptions and because scholars share a common viewpoint their assumptions may go unchallenged
- Forming concepts- hidden values seep into psychology’s research-based concepts; certain labels reflect a value judgment
- Labelling- value judgments are often hidden within our social-psychological language
- Naturalistic fallacy- sliding from a description of what is to a prescription of what ought to be (between scientific description, and ethical prescription) –> we inject our values whenever we move from objective statements of fact to prescriptive statements of what ought to be
Two main criticisms of Social Psychology
- It is trivial because it documents the obvious (disputed by hindsight bias)
- It is dangerous bc its findings can be used to manipulate people
Hindsight Bias
- hindsight bias (i-knew-it-all-along phenomenon) makes any conceivable result of a psychological experiment seem like common sense, after you know the result (events are more predicable in hindsight)
- We deceive ourselves into thinking what we knew more than we do, which is why science is necessary to help us sift reality from illusion and genuine predictions to easy hindsight
Forming and Testing Hypothesis
- Theory- an integrated set of principles that explain and predict observed events (scientific shorthand); an organized set of principles used to explain observed phenomena
- Hypothesis- an educated guess about the nature of the relationship among the variables being tested (testable predictions)
- They allow us to test the theory on which they are based
- They give direction to the research
- Predictive feature of good theories (i.e., hypotheses) can make them more practical
- Operationalization- translating the variables that are described at the theoretical level into specific variables that we are going to observe (i.e., defining all the variables) –> must be valid and reliable
A good theory:
- Effectively summarizes many observations
- Makes clear predictions that we can use to do the following: Confirm or modify the theory, generate new exploration, suggest practical applications
- Theories are replaced not when they are disproven, but when a newer better theory comes along
Non-experimental Methods of Research:
- Provide information on the association btwn 2 or more variables
- Archival study- examining existing records of past events
- Case study- a detailed examination of a single event
- Survey study- participants complete questionnaires
- Observational study- participants’ behaviours are observed (sometimes covertly), often in a naturalistic setting
Correlation v Causation
- Correlational research allows us to predict, but cannot tell us whether changing one variable will cause changes in another
- Correlations quantify with the coefficient r, the degree of relationship between 2 factors
- Ranges from -1 to +1 (the closer to 0, the weaker the relationship)
- Longitudinal research is correlational research extended over time, and can begin to sort out cause and effect because we know that some things happen before others
- survey research is a type of correlational research, and experiments are causational
Survey Research (and 4 potentially biasing influences)
- Random sample- every person in the population being studied has an equal chance of inclusion (appropriate representation of subgroups)
4 potentially biasing influences:
Unrepresentative samples- how closely the sample represents the population under study matters greatly –> reduced generalizability if not well represented
Order and timing of questions- ex., a study on travelling experiences will be more positive on a warm sunny day than a cold and snowy one
Response bias and social desirability- large array of options changes responses, people don’t to admit their true actions/beliefs, and social desirability will make ppl say what others want to hear or what they want to believe about themselves
Wording of the question- even when people say they feel strongly about an issue, a question’s form and wording can affect their answer (survey researchers must be sensitive to subtle biases)
Experimental Research
- Social psychologists create lab simulations whenever feasible and ethical to determine cause and effect
- *Control: Manipulating Variables**
- By manipulating independent variables experimenter can pinpoint how changes in one or two things affect us
- Enables the understanidng and prediction of human behaviour
- *Random Assignment: The Great Equalizer**
- the process of assigning participants to the conditions of an experiment such that all persons have the same chance of being in a given condition; creating equivalent groups
- helps us to infer cause and effect, and generalize to a population
Ethics of Experimentation
- In situations where it would be unethical to allow for random assignment, observational research methods are used where individuals are observed in natural settings, often without awareness, in order to provide opportunity for objective analysis of behaviour
- Experiments do not need to have mundane realism- degree to which an experiment is superficially similar to everyday situations- but must have experimental realism- it should absorb and involve the participants
- Sometimes to create experimental realism, deception is needed
- To reduce demand characteristics- cues in an experiment that tell the participant what behaviour is expected (e.g., words, tone of voice, gestures)- experimenters typically standardize their instructions or use a computer to present them
External and Internal Validity
- Internal validity- the extent to which differences between groups in an experiment can be unambiguously attributed to the dependent variable rather than to other factors
- External validity- the degree to which one can generalize results obtained in one set of circumstances to another set of circumstances
The spotlight effect
- seeing ourselves at centre stage, and thus intuitively overestimating the extent to which others’ attention is aimed at us
- in the study w the Barry Manilow T-shirt, only 23% of observers noticed compared to the 50% predicted by the students wearing the shirt (Gilovich et al.)
Illusion of transparency
- the illusion that our concealed emotions leak out and can be easily read by others; we feel especially transparent when we feel self-conscious and worry about being evaluated negatively by others
- In an experiment using public speaking, individuals feel more nervous than they appear to be, and when individuals were informed about the illusion of transparency, they felt better about their speech and their appearance
Other Interplay between our sense of self and our social worlds (4)
- Social surroundings affect our self-awareness- when we are the only members of our race, gender, or nationality in a group, we notice how we differ and how others are reacting to our differences
- Self-interest colours our social judgment- when problems arise in a close relationship, we usually attribute more responsibility to our partners than to ourselves, but when things go well, we see ourselves as more responsible
- Self-concern motivates our social behaviour- in hopes of making a positive impression, we agonize about our appearance and monitor others’ behaviours and expectations, and adjust our behaviour accordingly
- Social relationships help define the self- in our varied relationships, we have varying selves; how we think of ourselves is linked to the person we are with at the moment and when relationships change, so do self-concepts
self-concept and self-in-action
- Self-concept = how we come to know ourselves
- Self in action = how our sense of self drives our attitudes and actions
Self-schemas
- Self-schemas- the elements of your self-concept, the specific beliefs by which you define yourself
- Our self-schemas (perceiving ourselves as athletic, smart, outgoing, etc.) affect how we perceive, remember, and evaluate others
- You welcome information that is consistent with your self-schema
- Self-schemas help us organize and retrieve our experiences
- Attitudes and behaviour can change in different social contexts (the way we act and see ourselves depends on context)






