Ch 1-4 Study guide Flashcards
(105 cards)
Strategic planning model
SWOT analysis, formulation, implementation, exection & control
SWOT analysis
Internal strenghts and weaknesses, external oppurtunities and threats
formulation
mission, objectives, and strategy held up by organizational structure and policy guidelines
implementation
budgets, programs, procedures
execution and control
monitor feedback
critical success factor
strategic innovation
life cycle stages
introduction, growth, maturity, decline
introduction
R&D, tech change, attention to quality, design change, process change
growth
improve product, economies of scales, process improvement of distribution, value added, forecasting
maturity
focus on standardizing, efficiency, cost cuts, few changes, optimal capacity
decline
cost control, reduce capacity, cut products
how competitive forces shape strategy according to michael porter
by being aware of competitive forces, an organization can position itself to be less vulnerable to attack
innovation and oppurtunity according to joseph schumpter
all organizations must transform if they are to survive the natural process of creative destruction
Transformation, the recipe according to paul romer
inputs (labor, materials, capital, management) are transformed by the U.S. economic system into outputs (goods and services)
stakeholders
identify what are the interest, oppurtunities, and threats, social issues and concerns for internal and external stakeholders
internal stakeholders
employees, stockholders, managers
external stakeholders
customers, suppliers, partners, community, government
sustained competitive advantage
outperforming competitors or the industry average over a prolonged period of time
strategies
low cost, differentation, integration
low cost strategy
sell a comparale product for a lower price
ex of low cost strategy
southwest airlines strive to recruit best personnel available, have an innovative flight schedule, have strong customer support, and provide high pay for eomployees for a low cost
differentiation
products will sell better if they are different in a way that people can appreciate
ex of differentiation
RCA used its R&D strength and its organizational structure to market the color TV succesfully
Integration
combining low cost and differentiation