Final Review Flashcards
(113 cards)
Porter’s 5 forces
threat of new entrants, bargaining power of buyers, bargaining power of suppliers, threat of substitutes
5 forces in the airline industry
low entry barriers, powerful suppliers, powerful buyers, strong substitute threat, intense rivalry. low overall profit potential, an unattractive industry for investment
strategic planning model
environmental analysis, formulation, implementation, execution and control
environmental analysis
internal strengths and weaknesses, external opportunities and threats
formulation
goal, mission, objectives. STRATEGY held up by organizational structure and policy guidelines
implementation
budgets, programs, procedures
execution and control
monitor feedback
value
customers willingness to pay maximum price, sometimes called the reservation price
cost
cost to produce the good/service directly impacts the profit margin
profit
difference between the price charged and the cost to produce or (P-C)
stages of life cycle
introduction, growth, maturity, decline
introduction
R&D, tech change, attention to quality, design change, process cange
growth
improve product, economies of scale, process improve, distribution, value added, forecasting
maturity
focus on standardizing, efficiency, cost cuts, few changes, optimal capacity
decline
cost control, reduce capacity, cut products
competitive advantage
always relative, not absolute, compare to benchmark. strategy is not a grandiose statement, managers must met competitive challenge
organizational performance is determined by
industry effects and firm effects
industry effects
caused by the structure of the industry
firm effects
caused by the actions of management
merger
combining two companies usually similar in size, the friendly approach
acquisition
purchase or takeover of a company, can be friendly or can be a hostile takeover through stockholders
why do firms enter strategic alliances
strengthen competitive position, enter new markets, hedge against uncertainty, access critical complementary assets, learn new capabilities
merging with competitors
horizontal integration: process of merging and acquiring competitors.
benefits of merging with competitors
reduce competitive intensity, lower costs, increased differentiation, access to new markets and distribution channels