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International Marketing > CH 1: SCOPE AND CHALLENGE OF INTERNATIONAL MARKETING > Flashcards

CH 1: SCOPE AND CHALLENGE OF INTERNATIONAL MARKETING Flashcards

1
Q

America’s largest exporter to present using trade and I.M to bring peace

A

Boeing Company

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2
Q

Group of companies, similar to Boeing Company, that promotes global dialogue and peace

A

Mobile industry

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3
Q

Samsung is from

A

South Korea

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4
Q

Apple is from

A

U.S

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5
Q

Huawei is from

A

China

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6
Q

What mobile companies are market leaders

A

Samsung (South Korea)
Apple (U.S)
Huawei (China)

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7
Q

4 events to shape I.M

A

1) growth of WTO/Free trade

2) acceptance of the free market in Latin America, Asia, and Eastern Europe

3) impact of the Internet, phones, and social media on national borders

4) manage resources and the global environment

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8
Q

International Marketing

A

performance of business activities designed to plan, price, promote, and direct goods/services to consumers in more than one nation for a profit

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9
Q

Difference between domestic marketing to international marketing

A

Domestic is in one nation

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10
Q

Controllable or Uncontrollable: Competition

A

U

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11
Q

Controllable or Uncontrollable: Product

A

C

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12
Q

Controllable or Uncontrollable: Promotion

A

C

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13
Q

Controllable or Uncontrollable: Politics

A

U

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14
Q

Controllable or Uncontrollable: Law

A

U

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15
Q

Controllable or Uncontrollable: Distribution

A

C

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16
Q

Controllable or Uncontrollable: Research

A

C

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17
Q

Controllable or Uncontrollable: Consumer behavior

A

U

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18
Q

Controllable or Uncontrollable: Level of technology

A

U

19
Q

Why is I.M task more difficult than domestic?

A

Must deal with at least 2 uncontrollable uncertainty’s

20
Q

Uncertainty is

A

uncontrollable elements of all business environments

21
Q

What determines the outcome of a marketing enterprise?

A

Evaluate and adapt to the marketing mix and environmental factors

22
Q

Self-Reference Criterion (SRC)

A

Unconcious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.

23
Q

Ethnocentrism

A

people’s in one own company, culture, or country know best how to do things

24
Q

Steps to avoid errors in business decisions

A

1) Define problems in home-country cultural traits, habits, norms
2) Define problems in a foreign country. Make no value judgments
3) Isolate SRC in the problem
4) Redefine problems without SRC

25
Q

Globally aware is to

A

1) Tolerance/willingness to learn about cultural differences
2) Knowledge of culture, history, world market potential, global economic, social, and political trends

26
Q

Another term for Global Awareness?

A

cultural intelligence (CQ)

27
Q

What is crucial for cultural differences in I.M?

A

Tolerance

28
Q

Tolerance

A

understanding cultural differences and accepting/working with others whose behaviors may be different from yours

29
Q

Faster internalization ability

A

1) high-tech/market-based resources better equipped to internationalize
2) smaller home markets and larger production capacities favor internationalization
3) firms with key managers network internationally

30
Q

No direct foreign Marketing

A

does not actively cultivate customers outside national borders / products may reach foreign markets

31
Q

Infrequent foreign marketing

A

sales to foreign markets are made as goods become available, with little or no intention of maintaining continuous market representation

32
Q

Regular foreign market

A

permanent productive capacity devoted to production in foreign markets

33
Q

International Marketing

A

fully comitted to internationalization

34
Q

Global Marketing

A

treat the world as one market

35
Q

International marketing can be defined as:

a.
the creation of domestic processes that aim to enhance indigenous production and minimize the need for imports.

b.
the performance of business activities to sell a company’s goods and services for a profit in more than one nation.

c.
the exchange of goods and services between companies within the boundaries of a country.

d.
designing of activities to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in a single market.

e.
the implementation of marketing strategies to deal with the domestic economic climate to improve the investments in home markets.

A

b.
the performance of business activities to sell a company’s goods and services for a profit in more than one nation.

36
Q

Domestic marketing differs from international marketing as domestic marketing:

Select one:

a.
involves development of strategies to adjust to the cultural differences that exist in the new market.

b.
involves performance of business activities across national borders.

c.
involves the task of adapting and adjusting to the uncontrollable geographic forces of the marketing environment.

d.
fails to consider the political, legal or economic issues of the marketing environment.

e.
involves business activities like pricing, production and distribution, aimed toward a single market.

A

e.
involves business activities like pricing, production and distribution, aimed toward a single market.

37
Q

Which of the following would be considered an uncontrollable element in the foreign environment?

a.
Channels of distribution

b.
Domestic economic climate

c.
Promotion

d.
Cultural forces

e.
Research

A

d.
Cultural forces

38
Q

Which of the following is a domestic environment uncontrollable that can have a direct effect on the success of a foreign venture?

a.
Cultural forces

b.
Level of technology

c.
Structure of distribution

d.
Economic climate

e.
Geography and Infrastructure

A

d.
Economic climate

39
Q

Elements such as the structure of distribution and cultural forces are regarded as _____.

a.
home country variables

b.
foreign environment uncontrollables

c.
foreign environment controllables

d.
domestic environment controllables

e.
domestic environment uncontrollables

A

b.
foreign environment uncontrollables

40
Q

Allen’s is a cosmetics company in the UK. When Allen’s ventured into the Chinese market by setting up a manufacturing plant in China, the activists in China rallied against the company claiming that they are exploiting the cheap labor available there. They demanded that the manufacturing plant be closed down. Which of the following foreign environment uncontrollables is posing a challenge to Allen’s in the above scenario?

a.
Level of technology

b.
Political/legal forces

c.
Marketing concepts

d.
Sales measures

e.
Competitive forces

A

b.
Political/legal forces

41
Q

Sean Jay’s, a successful retail chain from Spain, failed to establish their market in Germany. The main reasons for their failure were designing their retail outlets in the same way as in Spain and selling their products at low prices. The people in Spain like to purchase products at prices they feel as bargain price, whereas people in Germany often associate low prices with a poor quality product. This shows that Sean Jay’s failed to adapt to which of the following uncontrollable factors?

a.
Technological forces

b.
Foreign policies

c.
Political forces

d.
Cultural influences

e.
Economic forces

A

d.
Cultural influences

42
Q

One of Phillipe Ortiz’s difficulties in marketing his line of Philippine cabinetry in Los Angeles is that he is still tied culturally to the business models that work in the Philippines. These models do not work well in the United States. Which of the following best explains the difficulty Philippe is experiencing?

a.
Globalism

b.
Xenophobia

c.
Self-reference criterion

d.
Racism

e.
Intellectual challenges

A

c.
Self-reference criterion

43
Q

_____ is generally a problem when managers from affluent countries work with managers and markets in less-affluent countries.

a.
Global redlining

b.
Ethnocentrism

c.
Multiculturalism

d.
Xenocentrism

e.
Nativism

A

b.
Ethnocentrism

44
Q

At the _____ stage of international marketing involvement, a firm has permanent productive capacity devoted to the production of goods and services to be marketed in foreign markets. In addition to this, the primary focus of operations and production is to service domestic market needs.
a.
global marketing

b.
domestic marketing

c.
internal marketing

d.
regular foreign marketing

e.
no direct foreign marketing

A

d.
regular foreign marketing

International Marketing (4 decks)

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