Ch 11 media and media literacy Flashcards
(24 cards)
what is media
is any vehicle that delivers a message
- it can be a teacher, tv, movie, book, or radio
mass media
electronic or mechanical channels of delivering one to many communication
it broadcasts messages to large groups of people who generally are not in direct contact with the sources of the messages
like radio, tv/movie, internet and influencers
social media
means of connecting and interacting actively
- networking platforms (insta, fb, twitter)
what are the key differences between media and social media
distribution: mass media are distributed at a large scale, social media is shared with a smaller audience
production: mass media have complex divisions of labor, social media can be created by one person fast
power: mass media has a one way flow of information, social media has 2-way flow (can view and create)
content: mass media strive to a broad audience as possible to get revenue, social media users make content with broad appeal to build a following
producer/consumer relationship: mass media have a impersonal and anonymous relationships with viewers, social media content is made by individual users who know their audiences
the media continuum
left side of the map labeled interpersonal and the right is labeled mass
media roles in our lives
media shapes our attitudes and behaviors
our socialization grows our ideas grow and we adapt to new social contexts
media representation matters
how media depicts people of different social categories and identities is influential to us
social media crisis/ pr crisis
social media crisis has become a large part of public relations and media practice
involves threats to an organization its stakeholders and its industry
uses and gratification theory
we choose mass communication to gratify ourselves
people are active agents who make deliberate choices among media
agenda setting
mass medias ability to select and call to the public’s attention ideas, events and people
the media can divert attention from some topics
echo chambers
spaces or feeds that deny us a multiplicity of divers ideas
gatekeeper
a person/group that decides which message pass through the gate of media to reach consumers
framing
when your mind goes to one generalized example that is widely known
like when we hear affordable act some don’t know that is but know Obamacare is….they are the same thing!
cultivation theory
that tv promotes an inaccurate worldview, which viewers think reflect real life
violence in movies/tv can make the world seem more violent than it is
Messages transmitted by a source through a mass medium to a large group of people who may not be in direct contact with the source of the messages refers to
mass media
Which theory assumes that people are active agents who make deliberate choices among media?
uses and gratifications theory
Which theory states that television promotes a worldview that is inaccurate but viewers nonetheless assume it reflects real life?
Cultivation Theory
A person or group that decides which messages pass through the media and which do not are called
gatekeepers
Which theory does gatekeeping refer to?
Agenda Setting Theory
Which of the following theories can be used to understand the social media?
Uses and Gratifications Theory
_________is the evidence that supports a claim
grounds
The statement, “We must stop! Every other civilized country has! We are the only one left who has not,” is an example of which fallacy?
bandwagon
___________anticipates and addresses reservations that listeners are likely to have about claims
rebuttal
The statement, “the death penalty doesn’t deter crime” is an example of
a claim
