rhetoric and persuasion Flashcards
(36 cards)
rhetoric
art and science of persuasive speaking and writing
- Aristotle created rhetoric
- comes from public speaking
persuasion
is human communication that is designed to influence others by modifying their beliefs values or attitudes
how we organize words, support our words, tailor words to our audience and delivery of the words _______
MATTER
how can we persuade
shifts in attitude (not fleeting yet changeable)
not trying to take a giant leap but rather a small step (to change core beliefs won’t happen over night)
3 theories that focus on persuasion
social judgment theory
elaboration likelihood model
persuasion through cognitive dissonance (when your actions don’t align with your beliefs)
narrative
commencement speech
they motivate, inspire, have the message of “never give up”
how was public rhetoric seen in ancient Greece
how to speak in pubic was seen as a part of their democratic responsibility
- focused on listeners
- wisdom and eloquence
what are the 3 classification of speech/speaking situations
courtroom [forensic] speaking
ceremonial [epideictic] speaking
political [deliberative] speaking
inartistic proofs
external evidence speaker dose not create
artistic proof
internal proof that contains logical, ethical or emotional appeals
3 kinds of artistic proof
logical [logos]
ethical [ethos]
emotional [pathos]
ethical proof
ethos
- it has to do w the speaker
- perceived intelligence
- virtuous character
- good will
3 types of credibility
initial- expertise, trustworthiness, recognized before a presentation begins
derived- credibility gained during the presentation (if effective speakers can increase credibility)
terminal- credibility at the end of the presentation
how to enhance credibility
- state qualifications
- show listeners you care about them
- appeal to listeners emotions
- use effective supporting material
- communicate verbally and nonverbally your connection
rhetorical proof
pathos: it strikes a responsive chord
- emotional proof, that comes from the feelings the speech draws from those who hear it
logical proof
logos: rational or logical proof
- inductive (specific examples to draw a general conclusion)
- didactive: begins w general claim, proceeds w specific claim, ends w conclusion
- syllogism: has major premise and helps us see deductive
major premise
all humans are mortal
minor premise
Socrates was human
specific conclusion
Socrates was mortal
the 3 main components of Toulmin model of reasoning
claims, grounds, warrants
bandwagon appeal
argue that bc many people believe or act in a particular way, you should too
slippery slope
once we take 1st step, more and more steps inevitably will follow
hasty generalization
broad claim based on insuffienet evidence
red herring
arguments attempt to deflect listeners from relevant issues