rhetoric and persuasion Flashcards

(36 cards)

1
Q

rhetoric

A

art and science of persuasive speaking and writing
- Aristotle created rhetoric
- comes from public speaking

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2
Q

persuasion

A

is human communication that is designed to influence others by modifying their beliefs values or attitudes

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3
Q

how we organize words, support our words, tailor words to our audience and delivery of the words _______

A

MATTER

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4
Q

how can we persuade

A

shifts in attitude (not fleeting yet changeable)
not trying to take a giant leap but rather a small step (to change core beliefs won’t happen over night)

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5
Q

3 theories that focus on persuasion

A

social judgment theory
elaboration likelihood model
persuasion through cognitive dissonance (when your actions don’t align with your beliefs)
narrative

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6
Q

commencement speech

A

they motivate, inspire, have the message of “never give up”

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7
Q

how was public rhetoric seen in ancient Greece

A

how to speak in pubic was seen as a part of their democratic responsibility
- focused on listeners
- wisdom and eloquence

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8
Q

what are the 3 classification of speech/speaking situations

A

courtroom [forensic] speaking
ceremonial [epideictic] speaking
political [deliberative] speaking

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9
Q

inartistic proofs

A

external evidence speaker dose not create

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10
Q

artistic proof

A

internal proof that contains logical, ethical or emotional appeals

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11
Q

3 kinds of artistic proof

A

logical [logos]
ethical [ethos]
emotional [pathos]

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12
Q

ethical proof

A

ethos
- it has to do w the speaker
- perceived intelligence
- virtuous character
- good will

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13
Q

3 types of credibility

A

initial- expertise, trustworthiness, recognized before a presentation begins

derived- credibility gained during the presentation (if effective speakers can increase credibility)

terminal- credibility at the end of the presentation

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14
Q

how to enhance credibility

A
  • state qualifications
  • show listeners you care about them
  • appeal to listeners emotions
  • use effective supporting material
  • communicate verbally and nonverbally your connection
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15
Q

rhetorical proof

A

pathos: it strikes a responsive chord
- emotional proof, that comes from the feelings the speech draws from those who hear it

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16
Q

logical proof

A

logos: rational or logical proof
- inductive (specific examples to draw a general conclusion)
- didactive: begins w general claim, proceeds w specific claim, ends w conclusion
- syllogism: has major premise and helps us see deductive

17
Q

major premise

A

all humans are mortal

18
Q

minor premise

A

Socrates was human

19
Q

specific conclusion

A

Socrates was mortal

20
Q

the 3 main components of Toulmin model of reasoning

A

claims, grounds, warrants

21
Q

bandwagon appeal

A

argue that bc many people believe or act in a particular way, you should too

22
Q

slippery slope

A

once we take 1st step, more and more steps inevitably will follow

23
Q

hasty generalization

A

broad claim based on insuffienet evidence

24
Q

red herring

A

arguments attempt to deflect listeners from relevant issues

25
either or logic
wrongly suggests only 2 options are available
26
halo effect
happens when we generalize a persons authority in a area to other areas that are irrelevant to a persons experience
27
When planning a speech or presentation, you should have other's ____________________ in mind.
perspectives
28
In general, your delivery skills do not have much impact on your audience.
false
29
The ability to present ideas effectively in public speaking situations will enhance your
career
30
It is preferred to select a speech topic that is of interest to you.
true
31
When a speaker attempts to change listeners' attitudes, beliefs, or behaviors or attempts to motivate them to take some action, the purpose of this speech is
to persuade
32
Public speaking has been described as a(n) ________________.
enlarged conversation
33
Which of these is a guideline for choosing a speech topic? Select a topic on which you and listeners agree All of these answers are guidelines for choosing topics. Select a topic appropriate for your audience. Select a topic that is brand new to you. Wait as long as possible to choose a topic so that you have options.
Select a topic appropriate for your audience
34
A thesis statement is the main idea of an entire speech.
true
35
David was born in the Philippines when his father was stationed on a military base there. Even though he has lived in the U.S. for the last 15 years of his 20-year life, David is very passionate about helping address the economic hardship in the Philippines and chooses to speak on this for his class. David's selection is an example of which piece of advice about choosing a topic?
Select a topic that matters to you.
36
Much like in our daily conversations, it is normal to not rely on organizing information. This helps with presentations being more authentic.
false