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Flashcards in CH 4,6,7 Deck (20)
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What are the basic steps in survey development?

1. State purpose 2. Write objectives 3. Identify Respondents 4. Write Items 5. Determine survey format 5. Write rules for scoring and administration

True or False

It is best avoid writing questions in complete sentences that include a subject and a verb.

False, writing in complete sentences mimics conversation and results in a stronger survey

True or False

You should write open-ended or long items when requesting information about sensitive topics

True, people tend to under-report on sensitive topics due to a desire to be included in what they perceive to be the "normal" range of behavior. Open-ended questions can eliminate this pressure more effectively than response bins


What are the four forms of survey administration?

  1. Face-to face interview
  2. Phone Interview
  3. Paper survey
  4. Electronic survey

True or False:

You should ensure that your items are directly related to the purpose of your survey and address the objectives


True or False:

You should wire open-ended or long items when requesting information about neutral topics.

False, when asking about neutral topics, it is better to keep items short and concise.


What does it mean to write response choices that are mutally exclusive and exhaustive?

A response set must include all possible choices but respondents must only fit into one of the response options

True or False:

It is necessary to spell out acronym ins a survey


True or False:

It is unnecessary to define unusual terms in a survey

False, it is better to assume that respondents know nothing

True or False:

It is ok to include more than one idea in your survey items

False, it is better to split all of your items to contain one idea so that responses are clear and accurate.


What are the major steps in the scale development process?

concept identification, concept analysis, item writing, content validity, revision, reliability assessment, validity assessment, and item analysis


List some of the predominant theories explaining health behavior

  • Health belief model
  • Theory of planned ehavior
  • Social cognitive theory
  • Transtheoretical model
  • Diffusion of innovation
  • Stress and coping theory


Describe the purpose of the Gibbs Relational Model

helps to quantify concepts and constructs by transforming theoretical concepts into empiracl scores, which can be manipulated statistically


Theoretical Definiton

The meaning of the concept or construct is relayed through words or phrases


Operational Definition

Defines the concept or construct in terms of the way it will be measured in a specific study


Survey vs Scale

  • Surveys are useful when inquiring about a variety of topics
  • Scales are useful when inquiring about one topic
  • Surveys include a wide variety of options and can result in unique responses
  • Scales are rescrictive so that all options are the same, so only a few responses are possible


Single-Item vs. Multiple-Item Scales

  • Single-item scales lack precision, can change over time, and are limited in scope
  • Multiple-item scales improves stability and allows for categorization


Concept Analysis

the process of developing a thorough understanding of the concept being measured


List the 6 steps involved in concept analysis

  1.  Identify definitions and uses
  2.  identify critical attributes
  3.  Identify dimensions
  4.  Identify similar and different concepts
  5.  Identify antecedents and consequences
  6.  Write a model case


Identify the steps in the item development process

  1.  State the theoretical definition
  2.  Identif the dimensions of the concept
  3.  Draw content by concept matrix
  4.  Decide on number of items per cell
  5.  Write items
  6.  Write rules for administration