Ch 5 Flashcards
(15 cards)
The ability of an organization to produce goods or services more than effectively than its competitors do(Outperforming them)
Competitive Advantage
occurs when an organization is able to get and stay ahead in 4 areas
Sustainable Competitive Advantage
1. Responsive to customers
2.Innovating
3.Quality
4.Effectiveness
Fundamentals of planning
Mission, Vision, and value statements
The mission statement
“What is our reason of being”
The vision statement
“What do we want to become”
The value statement
“What values do we want to emphasize”
S.M.A.R.T goals
Specific, Measurable, Attainable, Results-oriented, Target date
Goals should be stated in specific terms
Specific (SMART)
Goals should be measured or qualifiable
Measurable (SMART)
Goals should be realistic
Attainable (SMART)
Goals should support the organizations vision
Result-oriented (SMART)
Goals should have deadline dates for attainment
Target Date (SMART)
Done by top managers within 1-5 years
Strategic planning
Done by middle managers within 6-24 months
Tactical planning
Done by first line managers for 1-52 weeks
Operational planning