CH 6 Flashcards
(11 cards)
1
Q
“How should we compete in this industry”
A
Business-level strategy
2
Q
“What business should we be in”
A
Cooperate-level strategy
3
Q
“How can business functions support the business-level strategies?”
A
Functional-level strategy
4
Q
What is SWOT
A
Strengths, Weaknesses, Opportunities, Threats
5
Q
Predicting the future
A
Forecasting
6
Q
Predicting alternative futures
A
Contingency Planning
7
Q
3 overall types of corporate strategy
A
Growth Strategy, Stability, Defensive
8
Q
Involves expansion in sale revenues, market share, number of employees, and number of customers
A
Growth strategy
9
Q
Involves little or no significant change
A
stability
10
Q
Involves reduction in the organizations efforts
A
Defensive
11
Q
BCG Matrix
A
Stars- Good
Question marks- Risky
Dogs- Bad
Cash cows- Average
