Ch 6 Slides Flashcards

1
Q

Texas Newspapers

  • The Telegraph and Texas Register published its first issue in _____, just days after Texas declared independence from Mexico
A

Texas Newspapers

  • The Telegraph and Texas Register published its first issue in 1835, just days after Texas declared independence from Mexico
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2
Q

Texas Newspapers

  • ________ were the primary source of news in Texas even after the advent of the radio in the 1920s
    • Fewer than 3% of Texas homes had electricity during the Depression
A

Texas Newspapers

  • Newspapers were the primary source of news in Texas even after the advent of the radio in the 1920s
    • Fewer than 3% of Texas homes had electricity during the Depression
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3
Q

Texas Newspapers

  • By _____, newspaper readership was down dramatically and three major Texas daily newspapers had gone out of business
A

Texas Newspapers

  • By 2017, newspaper readership was down dramatically and three major Texas daily newspapers had gone out of business
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4
Q

Texas Newspapers

  • ___________ -Newspapers and other media that report a single viewpoint in an effort to persuade readers
A

Texas Newspapers

  • partisan press -Newspapers and other media that report a single viewpoint in an effort to persuade readers
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5
Q

Texas Newspapers

  • Newspapers in Decline
    • Daily newspaper circulation today is only three-quarters of what it was in ____
A

Texas Newspapers

  • Newspapers in Decline
    • Daily newspaper circulation today is only three-quarters of what it was in 1940
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6
Q

Television

  • Television was developed over several decades and was significantly intertwined with the invention of the _______
    • The first live images were broadcast in 1925
A

Television

  • Television was developed over several decades and was significantly intertwined with the invention of the radio
    • The first live images were broadcast in 1925
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7
Q

Television

  • The advent of television changed the way we look at _______
A

Television

  • The advent of television changed the way we look at politics
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8
Q
  • Television made it harder for the government to ___________
A

Television made it harder for the government to hide things or mislead the public.

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9
Q

The Mainstream Media and Political Coverage in Texas

  • ___________ –traditional newspaper and television news outlets, distinct from opinion or commentary
A

The Mainstream Media and Political Coverage in Texas

  • Mainstream media –traditional newspaper and television news outlets, distinct from opinion or commentary
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10
Q

The Mainstream Media and Political Coverage in Texas

  • Between commercials, sports, weather, and human interest stories, the coverage of local and state politics is often ________
A

The Mainstream Media and Political Coverage in Texas

  • Between commercials, sports, weather, and human interest stories, the coverage of local and state politics is often superficial at best
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11
Q

The Mainstream Media and Political Coverage in Texas

  • The Internet
    • The Internet has had important implications for all media platforms
    • In 2017, ___ percent of the public retrieved at least some of their news online
    • Almost every news outlet has an official page on Facebook, Twitter, and Instagram
A

The Mainstream Media and Political Coverage in Texas

  • The Internet
    • The Internet has had important implications for all media platforms
    • In 2017, 93 percent of the public retrieved at least some of their news online
    • Almost every news outlet has an official page on Facebook, Twitter, and Instagram
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12
Q

The Mainstream Media and Political Coverage in Texas

  • Social Media and Texas politics
    • Candidates, interest groups, and political parties have embraced social media as a ________
A

The Mainstream Media and Political Coverage in Texas

  • Social Media and Texas politics
    • Candidates, interest groups, and political parties have embraced social media as a prime outlet
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13
Q

The Mainstream Media and Political Coverage in Texas

  • ________–Forms of delivering instant communications in a digitized or electronic format
    • Facebook, YouTube, Twitter, Instagram
A

The Mainstream Media and Political Coverage in Texas

  • New media –Forms of delivering instant communications in a digitized or electronic format
    • Facebook, YouTube, Twitter, Instagram
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14
Q

The Mainstream Media and Political Coverage in Texas

  • Bias in the Media
    • Most media outlets have an ______ bias
      • Clearest examples is at the national level
        • Fox has a conservative slant, MSNBC a liberal one
        • Selective exposure
A

The Mainstream Media and Political Coverage in Texas

  • Bias in the Media
    • Most media outlets have an editorial bias
      • Clearest examples is at the national level
        • Fox has a conservative slant, MSNBC a liberal one
        • Selective exposure
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15
Q

The Mainstream Media and Political Coverage in Texas

  • Bias in the Media
    • Some media commentary actively _______ a particular point of view to draw in listeners (i.e. Rush Limbaugh)
      • On TV it is not always easy to tell opinion from fact, so consumers of media must be vigilant
A

The Mainstream Media and Political Coverage in Texas

  • Bias in the Media
    • Some media commentary actively sensationalizes a particular point of view to draw in listeners (i.e. Rush Limbaugh)
      • On TV it is not always easy to tell opinion from fact, so consumers of media must be vigilant
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16
Q

Public Opinion and Polling

  • ______—A measure of the public’s opinion, intensity, and direction about government and politics
A

Public Opinion and Polling

  • Polling—A measure of the public’s opinion, intensity, and direction about government and politics
    • If it is done correctly, polling can tell us what public opinion is
17
Q

Public Opinion and Polling

  • Public Opinion:
    • Public opinion is concerned with ______ issues
      • We care about issues like gay marriage, abortion and taxes
A

Public Opinion and Polling

  • Public Opinion:
    • Public opinion is concerned with salient issues
      • We care about issues like gay marriage, abortion and taxes
18
Q

Public Opinion and Polling

  • Issues do not become issues until they appear on the ______ agenda
    • No greater source of agenda-creating than media
A

Public Opinion and Polling

  • Issues do not become issues until they appear on the public agenda
    • No greater source of agenda-creating than media
19
Q

Public Opinion and Polling

  • Political parties rely heavily on the ability to gauge public ______, and they temper their messages accordingly
A

Public Opinion and Polling

  • Political parties rely heavily on the ability to gauge public sentiment, and they temper their messages accordingly
20
Q

Public Opinion and Polling

  • Polling
    • Polling is aimed at capturing _________
      • Most media use professional polling organizations such as Gallup, Rasmussen, or Pew Research
A

Public Opinion and Polling

  • Polling
    • Polling is aimed at capturing public opinion
      • Most media use professional polling organizations such as Gallup, Rasmussen, or Pew Research
21
Q

Public Opinion and Polling

  • ________ trace public opinion over time
A

Public Opinion and Polling

  • Tracking polls trace public opinion over time
    • Both media and campaigns make use of tracking polls
22
Q

Public Opinion and Polling

  • The Science of Polling
    • For a poll to be valid, it has to be a sample of a ______ population
A

Public Opinion and Polling

  • The Science of Polling
    • For a poll to be valid, it has to be a sample of a universal population
23
Q

Public Opinion and Polling

  • The Science of Polling
    • The reliability of a poll is determined by its confidence rate and _________ –the range of accuracy in a poll
A

Public Opinion and Polling

  • The Science of Polling
    • The reliability of a poll is determined by its confidence rate and margin of error –the range of accuracy in a poll
      • The confidence rate tells us how likely it is that the poll, given its margin of error, represents the entire universe
      • The standard confidence rate is 95 percent
24
Q

Public Opinion and Polling

  • The Science of Polling
    • No matter how accurate the poll, it is only measuring __________
A

Public Opinion and Polling

  • The Science of Polling
    • No matter how accurate the poll, it is only measuring the question asked
25
Q

Public Opinion and Polling

  • Exit Polls
    • Exit polling is valuable to political scientists and analysts
      • Gives insight into what helped voters _________
A

Public Opinion and Polling

  • Exit Polls
    • Exit polling is valuable to political scientists and analysts
      • Gives insight into what helped voters make their decisions
26
Q

Public Opinion and Polling

  • Exit Polls
    • Exit polling is valuable to political scientists and analysts
      • Help media make quicker calls on races on __________
A

Public Opinion and Polling

  • Exit Polls
    • Exit polling is valuable to political scientists and analysts
      • Help media make quicker calls on races on Election Night
27
Q

Public Opinion and Polling

  • Exit Polls
    • Exit polling is valuable to political scientists and analysts
      • Help determine who ______________
A

Public Opinion and Polling

  • Exit Polls
    • Exit polling is valuable to political scientists and analysts
      • Help determine who voted for whom and why
        • Respondents are broken down by gender, age, income, race, religion, education, and wealth
28
Q

Public Opinion and Polling

  • Exit Polls
    • In the past, one particular issue with exit polls, particularly in Texas, was that they failed to account for __________
A

Public Opinion and Polling

  • Exit Polls
    • In the past, one particular issue with exit polls, particularly in Texas, was that they failed to account for early voters
29
Q

Public Opinion and Polling

  • _______
    • A tactic intended to persuade respondents, disguised as a poll
    • Many polls are legitimate but it is important to realize when you may be the target of an illegitimate effort
A

Public Opinion and Polling

  • Push Polling
    • A tactic intended to persuade respondents, disguised as a poll
    • Many polls are legitimate but it is important to realize when you may be the target of an illegitimate effort