ch. 8 Flashcards
(9 cards)
Entrepreneurship
the creation of new value by an existing organization or new venture that involves the assumption of risk
Opportunity Discovery
-Spontaneous and unexpected OR
-Deliberate search
Opportunity viability
-Attractive: there is market demand
-Achievable: practically feasible to realize
-Durable: large enough window of opportunity
-Value creating: benefits must surpass costs
Liability of newness
higher difficulty accessing resources than established companies
Angel Investors
Private individuals who provide equity investments for seed capital during the early stages of a new venture
Venture capitalists
companies organized to place their investors’ finds in lucrative business opportunities
Crowdfunding
funding a venture by pooling small investments from a large number of investors, often raised on the internet
Pioneering (entry strategy- entrepreneurship)
a firm’s entry into an industry with a radical new product or highly innovative service that changes the way business is conducted
adv.-
disadv.-risk that product is not accepted by customers
Imitative (entry strategy- entrepreneurship)