Ch13 Key Terms Flashcards
1
Q
Appendix
A
A section following the main body of the report. Used to address completed information
2
Q
Believability
A
A quality of a report that is based on clear, logical thinking and accurate presentation
3
Q
Creditability
A
The quality that comes by developing a final report that i believable, accurate and organized
4
Q
Executive summary
A
The part of a marketing research report that presents major points
5
Q
Introduction
A
Contains background info
6
Q
Limitations
A
Weaknesses in research methodology that might affect the confidence in research conclusions
7
Q
Methods-and-procedures section
A
Communicates how the research was conducted
