Ch2 Flashcards
(32 cards)
Define demographics (5)
Age, occupation, education, income level, and marital status
Define psychographics (4)
Personality, behaviors, likes, and dislikes
Frequent business traveller
- Often stay in the same hotel because they offer specialized services and instant check-in
- Hotel knows their likes and dislikes, and address them by name
Luxury business traveller
- Not concerned with cost
- Desires the best
Female business traveller
- Concerned with safety
- more likely to order room service
International business traveller
- having services in multi languages
- Many companies now using internet conferencing instead
Discretionary time
time away from work and other obligations
Discretionary money
the money people may spend as they please
Allocentric
- Risk-takers
- willing to go without the normal conveniences
- often called “innovators”
Psychocentrics
- “armchair travelers”
- prefer to get their travel experience watching television and specialty travel networks
- when they do travel they want it to feel like home
Midcentrics
- travel to obtain a break in routine
- not likely to choose a vacation that deprives them of basic comforts
Extrovert
An individual who is outgoing and uninhibited in interpersonal situations
Introvert
- More concerned with personal thoughts and feelings.
- Observers
Pull factor
- External things (natural beauty)
- Draw guest to a destination and continue to be an important reason fro travel
- People, places, and activities
Push factor
- Those forces, needs, motivations, and ways of thinking that come from within
- Adventure, escape, relaxation, etc.
Define Motivator
- A promoter of action
- Helps people decide what they want to do and when
- Need or want creates motivation
Maslow’s Hierarchy of Needs (5)
- Physiological Needs (food, water)
- Safety (home, job)
- Social (love, affection)
- Ego (self-esteem)
- Self actualization
- Individual will satisfy the first need (physiological) before the others, then goes down the list
McIntosh & Goeldner Categories (4)
- Physical - Directly related to health
- Cultural - desire to learn more about other ppl’s way of life
- Interpersonal - Visiting friends/family or escaping from friends/fam
- Status & Prestige - Ego/Self-esteem factors
Barriers to Travel (8)
- Cost - Depends of discretionary income of individual
- Lack of Time
- Accessibility, Distance, or Ease of Travel
- Health & Disabilities
- Travel Tastes & Experience
- Education
- Age
- Fear
Tourism Illiteracy
The condition of not knowing or understanding the benefits of the tourism industry.
Benefits of Tourism (10)
- Economic Diversification - Hires all kind of positions and people
- Cultural Preservation
- Better choices in entertainment, shopping, and food services.
- Enhanced Travel
- Area beautification
- Tax Revenues
- Foreign Capital
- Recreational and Educational Facilities
- Modernization
- A favourable world image
Barriers to Tourism Acceptance (9)
- Crime and unwanted behavior
- Air, water, land, and noise pollution
- Congestion of roadways, parks, shopping etc.
- Local resentment
- Inflation
- Seasonality
- Leakage
- Increase in the cost of services
- Diversion of government funds
“Index of Tourist Irritation” (Five Stages)
Stage 1: Euphoria - Enthusiastic, positive, money coming in
Stage 2: Apathy - Industry grows, residents take advantage of tourists
Stage 3: Irritation - Industry is nears saturation point, local residents annoyed
Stage 4: - Antagonism - Irritation becomes more vocal and tourists are blamed. Negative impact
Stage 5: Final - Community has changed and residents are unable to deal
Industry Canada
Responsible for the overall well-being of the tourists sector
