Ch2

Question 1

Define demographics (5)

Answer 1

Age, occupation, education, income level, and marital status

Question 2

Define psychographics (4)

Answer 2

Personality, behaviors, likes, and dislikes

Question 3

Frequent business traveller

Answer 3

• Often stay in the same hotel because they offer specialized services and instant check-in
• Hotel knows their likes and dislikes, and address them by name

Question 4

Luxury business traveller

Answer 4

• Not concerned with cost

- Desires the best

Question 5

Female business traveller

Answer 5

• Concerned with safety

- more likely to order room service

Question 6

International business traveller

Answer 6

• having services in multi languages

- Many companies now using internet conferencing instead

Question 7

Discretionary time

Answer 7

time away from work and other obligations

Question 8

Discretionary money

Answer 8

the money people may spend as they please

Question 9

Allocentric

Answer 9

• Risk-takers
• willing to go without the normal conveniences
• often called “innovators”

Question 10

Psychocentrics

Answer 10

• “armchair travelers”
• prefer to get their travel experience watching television and specialty travel networks
• when they do travel they want it to feel like home

Question 11

Midcentrics

Answer 11

• travel to obtain a break in routine

- not likely to choose a vacation that deprives them of basic comforts

Question 12

Extrovert

Answer 12

An individual who is outgoing and uninhibited in interpersonal situations

Question 13

Introvert

Answer 13

• More concerned with personal thoughts and feelings.

- Observers

Question 14

Pull factor

Answer 14

• External things (natural beauty)
• Draw guest to a destination and continue to be an important reason fro travel
• People, places, and activities

Question 15

Push factor

Answer 15

• Those forces, needs, motivations, and ways of thinking that come from within
• Adventure, escape, relaxation, etc.

Question 16

Define Motivator

Answer 16

• A promoter of action
• Helps people decide what they want to do and when
• Need or want creates motivation

Question 17

Maslow’s Hierarchy of Needs (5)

Answer 17

1. Physiological Needs (food, water)
2. Safety (home, job)
3. Social (love, affection)
4. Ego (self-esteem)
5. Self actualization
   - Individual will satisfy the first need (physiological) before the others, then goes down the list

Question 18

McIntosh & Goeldner Categories (4)

Answer 18

1. Physical - Directly related to health
2. Cultural - desire to learn more about other ppl’s way of life
3. Interpersonal - Visiting friends/family or escaping from friends/fam
4. Status & Prestige - Ego/Self-esteem factors

Question 19

Barriers to Travel (8)

Answer 19

1. Cost - Depends of discretionary income of individual
2. Lack of Time
3. Accessibility, Distance, or Ease of Travel
4. Health & Disabilities
5. Travel Tastes & Experience
6. Education
7. Age
8. Fear

Question 20

Tourism Illiteracy

Answer 20

The condition of not knowing or understanding the benefits of the tourism industry.

Question 21

Benefits of Tourism (10)

Answer 21

1. Economic Diversification - Hires all kind of positions and people
2. Cultural Preservation
3. Better choices in entertainment, shopping, and food services.
4. Enhanced Travel
5. Area beautification
6. Tax Revenues
7. Foreign Capital
8. Recreational and Educational Facilities
9. Modernization
10. A favourable world image

Question 22

Barriers to Tourism Acceptance (9)

Answer 22

1. Crime and unwanted behavior
2. Air, water, land, and noise pollution
3. Congestion of roadways, parks, shopping etc.
4. Local resentment
5. Inflation
6. Seasonality
7. Leakage
8. Increase in the cost of services
9. Diversion of government funds

Question 23

“Index of Tourist Irritation” (Five Stages)

Answer 23

Stage 1: Euphoria - Enthusiastic, positive, money coming in
Stage 2: Apathy - Industry grows, residents take advantage of tourists
Stage 3: Irritation - Industry is nears saturation point, local residents annoyed
Stage 4: - Antagonism - Irritation becomes more vocal and tourists are blamed. Negative impact
Stage 5: Final - Community has changed and residents are unable to deal

Question 24

Industry Canada

Answer 24

Responsible for the overall well-being of the tourists sector

Question 25

Foreign Affairs Canada (FAC)

Answer 25

Responsible for issuing Canadian passports and Canadian entrance visas.

Question 26

Canada Border Services Agency

Answer 26

Responsible for checking the travel documents of every person arriving in Canada

Question 27

Parks Canada Agnecy

Answer 27

Responsible for overseeing all our national parks

• 131 national historic sites
• historic railway stations
• 650 historical sites

Question 28

Transport Canada

Answer 28

Oversees the regulation of our transportation systems and helps with the building and maintenance

Question 29

Human Resource Challenges, Issues, and Concerns (10)

Answer 29

1. Industry Image
2. Unskilled labour
3. Poor training practices
4. Poor attitudes/self-image
5. High turnover
6. Shrinking labour pool
7. Demand for qualified workers
8. Poorly trained managers
9. Language barriers
10. Lack of recognition for institutional training

Question 30

Tourism Education Councils (TECs)

Answer 30

Organizations that work with provincial mandates to stimulate and coordinate the development of tourism training in their provinces.

Question 31

Occupational Standards

Answer 31

Documents that outline the skills, knowledge, and attitudes that an individual must demonstrate and practise to be deemed competent in a given job.

Question 32

Emerit

Answer 32

Online training program overseen by the CTHRC and provincial TECs that provides easy access to these organizations certification modules.