CH2 - Social Computing

Question 1

Social Computing def

Answer 1

type of IT that combines social behaviour and IS to create value (by making socially produced information available to everyone)

Question 2

Goal of social computing

Answer 2

improving collaboration and interactions among people, encouraging user-generated content

Question 3

Who produces, controls, uses and manages content vs before + result

Answer 3

before organizations, now users - via interactive communications and collaboration
result : SC is transforming power relationships within organizations. Employees and customers are empowered by their ability to use social computing to organize themselves. Thus, social computing can influence people in positions of power to listen to the concerns and issues of “ordinary people.” => conversation about G&S cannot be controlled by a company

Question 4

Web 2.0

Answer 4

• second stage of development of the World Wide Web
• loose collection of information technologies and applications, plus the websites that use them. These websites enrich the user experience by encouraging user participation, social interaction, and collaboration.

Question 5

5 web 2.0 information technology tools

Answer 5

1 - Tagging
2 - Really Simple Sindication
3 - Blogs
4 - Microblogs
5 - Wikis

Question 6

2 major types of web 2.0 websites

Answer 6

1 - Social Networking Sites
2 - Mashups

Question 7

Tagging + what it is the basis of

Answer 7

tag - tag is a keyword or term that describes a piece of information (blog, picture, article, video clip)
-> allows users to place information in multiple, overlapping associations rather than in rigid categories
-> basis of folksonomies

Question 8

Folksonomies

Answer 8

user-generated classifications that use tags to categorize and retrieve web pages, photos, videos, and other web content

Question 9

Really Simple Syndication

Answer 9

(RSS) allows you to receive the information you want (customized information), when you want it, without having to surf thousands of websites
-> receive notification where there is a change

Question 10

Blogs

Answer 10

(or weblogs) personal website, open to the public, in which the site creator expresses their feelings or opinions via a series of chronological entries.
Bloggers write stories, convey news, and provide links to other articles and websites that are of interest to them.

Question 11

Microblogging

Answer 11

form of blogging that allows users to write short messages (or capture an image or embedded video) and publish them. These messages can be submitted via text messaging from mobile phones, instant messaging, email, or simply over the Web. The content of a microblog differs from that of a blog because of the limited space per message (usually up to 280 characters). (ex. Twitter)

Question 12

Wikis

Answer 12

website made up entirely of content posted by users. Wikis have an “edit” link on each page that allows any user to add, change, or delete material, thus fostering easy collaboration. Wikis take advantage of the combined input of many individuals (ex. Wikipedia)
-> used in project management

Question 13

social network and social networking

Answer 13

1 - social structure composed of individuals, groups, or organizations linked by values, visions, ideas, financial exchange, friendship, kinship, conflict, or trade
(social graph) map of all relevant links or connections among the network’s members
2 - activities performed using social software tools (e.g., blogging) or social networking features (e.g., media sharing). Social networking allows convenient connections to those of similar interests.

Question 14

Social capital

Answer 14

number of connections a person has within and between social networks

Question 15

Enterprise social networks and corporate social networks

Answer 15

1 - business-oriented (LinkedIn)
2 - private social network for employees, former employees, business partners and/or customers

Question 16

Mashup

Answer 16

website that takes different content from a number of other websites and mixes them together to create a new kind of content
-> google maps

Question 17

social commerce

Answer 17

(social computing in business) the delivery of electronic commerce activities and transactions through social networking sites. Social commerce also supports social interactions and user contributions, allowing customers to participate actively in the marketing and selling of products and services in online marketplaces and communities.

Question 18

Benefits and Risks of Social Commerce

Answer 18

Benefits
- better + faster vendor responses because you can complain on the web
- customers can assist each other
- easily search, link, chat, buy
- easy to test new products and ideas
- identify problems
- learn about customers
- effective and free marketing (+ can go viral)
Risks
- content is not edited or filtered : negative feedback
- invasion of privacy
- violation of intel. property
- poor / biased quality of users’ generated content

Question 19

Social shopping

Answer 19

method of electronic commerce that takes all of the key aspects of social networks and focuses them on shopping. Social shopping helps shoppers connect with one another based on tastes, location, age, gender, and other selected attributes

Question 20

Social marketplaces

Answer 20

online intermediaries that harness the power of social networks for introducing, buying, and selling products and services
-> Facebook, Kijiji

Question 21

Collaborative Consumption

Answer 21

economic model based on sharing, swapping, trading, or renting products and services, enabling access over ownership. The premise of collaborative consumption is that having access to goods and services is more important than owning them

Question 22

Social Advertising

Answer 22

advertising formats that make use of the social context of the user viewing the ad. Social advertising is the first form of advertising to leverage forms of social influence such as peer pressure and friend recommendations and likes

Question 23

Social Intelligence

Answer 23

The monitoring, collection, and analysis of socially generated data and the resultant strategic decisions

Question 24

Different ways of using social media for market research

Answer 24

• obtain feedback
• test-market messages
• surveys
• opinions

Question 25

conversational marketing

Answer 25

utilizing social computing tools to obtain feedback from customers -> enable customers to supply feedback via blogs, wikis, online forums, and social networking sites (voluntarily and for free)

Question 26

conversational commerce

Answer 26

interactions between a business and its customers throughout the sales process -> customer support, ask questions, receive personalized recommendations -> can either talk to human rep or chatbot

Question 27

recruiting through online social networks

Answer 27

- find info about potential employees - online and active job seekers likely to be seen by recruiters

Question 28

onboarding

Answer 28

how new employees acquire the necessary knowledge, skills, and behaviours to become effective members of the organization -> can use social media to learn what to expect in their first few days on the job and find answers to common questions

Question 29

employee development through social computing

Answer 29

- build relationship with employees - use apps to work efficiently across orgs and collaborate training : A large percentage of the time and expense of employee education and learning management can be minimized by utilizing e-learning and interactive social learning tools. These tools help create connections among learners, instructors, and information. Companies find that these tools facilitate knowledge transfer within departments and across teams.