CH7 - Booth and The Rhetorical Stance Flashcards
(18 cards)
What is the rhetorical stance?
A stance that depends on discovering and maintaining a proper balance among three elements: available arguments, interests and peculiarities of the audience, and the implied character of the speaker.
What are the three corrupt stances in rhetorical communication?
- Pedant stance
- Advertiser stance
- Entertainer stance
Define the pedant stance.
Ignoring or underplaying the personal relationship of speaker and audience, relying solely on statements about a subject.
What is the primary issue with the pedant stance?
It does not adapt information for a specific audience and expects interpretation without guidance.
Define the advertiser stance.
Undervaluing the subject while overvaluing pure effect, focusing on influence rather than content.
What is an example of the advertiser stance?
Greenwashing, where companies market products as environmentally friendly despite having little to no benefits.
Define the entertainer stance.
The willingness to sacrifice substance for personality and charm, focusing on ego gratification over effective communication.
What does rhetorical balance involve?
Maintaining a balance among logos, pathos, and ethos in communication.
True or False: Rhetorical balance means having equal parts of ethos, pathos, and logos in every situation.
False
What is a common example of the pedant stance in academia?
Professors lecturing without ensuring audience understanding.
Fill in the blank: The three elements of rhetorical balance are ______, ______, and ______.
logos, pathos, ethos
What is a consequence of rhetorical corruption?
Problems arise when one mode of appeal is out of balance with the others.
What is a key takeaway regarding rhetorical balance?
Admired writing maintains a balance between available arguments, audience interests, and speaker character.
What should you avoid when adjusting the balance of rhetorical appeals?
Overemphasizing one mode at the expense of the others.
What is an example of greenwashing?
Companies using natural imagery on labels while their products harm the environment.
How can the advertiser’s stance manifest in media?
Through advertisements that prioritize emotional appeal over factual content.
What is the role of ethos in rhetorical balance?
It represents the implied character of the speaker.
What can lead to accusations of greenwashing against a company?
Marketing products as environmentally friendly without substantial evidence of benefits.
