CH9 HCL Flashcards
(100 cards)
What are the two main types of data in research?
Quantitative and Qualitative data.
What characterizes quantitative data?
It is numerical and collected through structured methods like surveys or experiments.
How is qualitative data collected?
Through open-ended methods such as interviews and observations.
What does quantitative analysis focus on?
Measuring size, magnitude, or amount using statistical techniques.
What is the goal of qualitative analysis?
Understanding the nature of elements through patterns, themes, and stories.
Name three common measures used in basic quantitative analysis.
Mean, Median, and Mode.
What does “mean” represent?
The average of a data set.
How is the median determined?
It’s the middle value when data is ordered.
What is the mode?
The most frequently occurring value in a data set.
Why are percentages useful in data analysis?
They standardize data for comparisons.
What is an open-ended question?
A question that allows for unrestricted, qualitative responses.
What is a closed question?
A question with predefined answers, suitable for quantitative analysis.
What is the impact of fixed alternative answers in surveys?
They limit the range of possible responses.
What is coding in qualitative analysis?
Assigning labels to data segments to identify patterns or themes.
What are the two types of coding?
Inductive (bottom-up) and Deductive (top-down).
What is thematic analysis?
Identifying and analyzing themes that emerge from data.
Is thematic analysis inductive or deductive?
Inductive.
What is data categorization in qualitative research?
Grouping data into predefined categories.
What analysis method focuses on the meaning of conversations?
Conversation Analysis.
What is Discourse Analysis used for?
Understanding the nuances and roles of language in constructing meaning.
Name one advantage of Discourse Analysis tools.
They help identify patterns and subtle meanings.
What does Content Analysis involve?
Classifying data into themes and analyzing frequency of occurrence.
Can content analysis be used on non-text data?
Yes, including video, images, and sound.
What is Interaction Analysis?
Examining interactions between people and artifacts.