Changing Places - Unit 6

Question 1

What is re-imaging?

Answer 1

Positively changing the standing and reputation of a place through specific improvements

Question 2

What is regeneration?

Answer 2

Positively transforming the economy of a place that has displayed symptoms of decline

Question 3

What is rebranding?

Answer 3

Developing a place to reposition its image and change people’s view of it, helping to sell the place to a target audience

Question 4

Case study 1?

Answer 4

Ludlow - a historic market town in South Shropshire

Question 5

What is the population of Ludlow?

Answer 5

10,000

Question 6

How has Ludlow rebranded itself to deal with post productive rural economy?

Answer 6

• Historic importance, e.g. 11th century castle

- Centre of food, gastronomy & artesian production

Question 7

What factors have contributed to Ludlow becoming a renowned centre for quality food?

Answer 7

1- The Ludlow Food Festival
2- The ‘Cittaslow’ slow food movement and ‘local to Ludlow’
3- Ludlow Food Centre

Question 8

What year did the first food festival run in Ludlow?

Answer 8

1995

Question 9

What was the main idea of the food festival?

Answer 9

Promote the areas small food and drink producers and encourage visitors to explore further shops, restaurants & pubs

Question 10

How has the number of visitors to the event changed between 2000 to 2010?

Answer 10

In 2000 = 12,000

in 2010 = 21,000

Question 11

What else happens at the festival?

Answer 11

• Live music
• Kids cookery
• Bouncy castles

Question 12

What is the Cittaslow movement?

Answer 12

Encourages small towns with less than 50,000 people to develop based on quality of life principles

Question 13

Where and when was the Cittaslow movement formed?

Answer 13

Italy in 1986

Question 14

Name 1 key component of the Cittaslow movement

Answer 14

Slow Food Ludlow Marches

Question 15

What year was Ludlow the first UK’s food town?

Answer 15

2005

Question 16

Give 3 key aims of the slow food movement

Answer 16

1- GOOD - quality, flavoursome & healthy food
2- CLEAN - production that doesn’t harm environment
3- FAIR - fair conditions & pay for producers

Question 17

What does the ‘Local to Ludlow’ campaign promote?

Answer 17

Food and drink produced within 30 miles of the town

Question 18

What are the aims of the ‘Local to Ludlow’ campaign?

Answer 18

• To reduce the environmental cost of food production

- To support the local food economy

Question 19

What is the Ludlow Food Centre?

Answer 19

A food shopping experience where farming, food production and retailing come together to create an award-winning environment

Question 20

Give 1 example of another food establishment in Ludlow

Answer 20

The mousetrap - a specialist cheese shop

Question 21

What are the consequences of rebranding in Ludlow?

Answer 21

• Increase in house prices

Question 22

How has rebranding of Ludlow impacted on the “rural poor” of Ludlow?

Answer 22

• Sandpits Estate
• Area of social housing that falls into the bottom 40% of deprived areas in the country
• Unemployment = 8.7%, compared to regional average = 4.6%
• 25 pubs per week shutting down

Question 23

Name a case study of regenerating an area of mining industrial decline

Answer 23

The Eden Project, Cornwall

Question 24

What is diversification?

Answer 24

Changing the project for different customers

Question 25

Where is the Eden Project located?

Answer 25

On the site of a derelict china clay mine, 3 miles north east of St. Austell

Question 26

Describe the background of the Eden Project

Answer 26

It houses a diverse collection of plant and flower species collected from around the world, cared for under 2 large geodesic 'bio-domes' that create artificial Mediterranean & tropical climates

Question 27

When did the Eden Project open?

Answer 27

17th March 2001

Question 28

How many school children visited?

Answer 28

600,000

Question 29

Name 2 other events that happen at the Eden Project

Answer 29

1- The Eden Session | 2- The Big Lunch

Question 30

Give 2 positive economic impacts of the Eden Project

Answer 30

1- 12.8 million visitors since open | 2- 1,400,000 visitors in 2004

Question 31

Give 2 negative economic impacts of the Eden Project

Answer 31

1- Jobs have low wages due to seasonality | 2- increasing difficulty of full time recruitment of 7%

Question 32

Give 2 positive social impacts of the Eden Project

Answer 32

1- Employs 700, with 3000 jobs | 2- Education centre

Question 33

Give 2 negative social impacts of the Eden Project

Answer 33

1- Traffic has increased yearly by 13% | 2- Jobs are only short-term due to seasonality

Question 34

Give 2 positive environmental impacts of the Eden Project

Answer 34

1- Redeveloped brownfield site from an old china clay mine | 2- 20% of all transport to Eden is public

Question 35

Give 2 negative environmental impacts of the Eden Project

Answer 35

1- Litter in the area has increased | 2- Pollution increased due to congestion

Question 36

How many jobs were axed from the china clay industry?

Answer 36

800

Question 37

What were the job losses a result of?

Answer 37

Restructure within its mid-Cornwall operations

Question 38

What is the name of the company operating the china clay pits?

Answer 38

Imerys