Changing Reasons for Enlistment

Question 1

Start of WW1 Enlistment Reasons

Answer 1

Many men enlisted out of a strong sense of nationalism and pride. Countries like Australia, still closely tied to the British Empire, saw enlistment as a way to support the “mother country.” Posters and speeches encouraged young men to do their duty, protect their nation, and be part of a glorious adventure. There was a widespread belief that the war would be short, and mateship played a huge role, with friends enlisting together. Guilt and shame were also used as early tools of persuasion, with campaigns like the white feather movement publicly shaming men who hadn’t enlisted.

Question 2

Middle to end of WWI Enlistment Reason

Answer 2

As the war dragged on and casualties mounted, enthusiasm declined. By the later years of the war (1916–1918), enlistment numbers dropped, and recruitment campaigns had to change. The government and media began targeting specific groups, particularly sportsmen and athletes. These men were portrayed as ideal soldiers—disciplined, strong, and courageous. Propaganda linked physical fitness and team spirit to battlefield success. Posters with slogans like “The Greater Game” made war seem like an extension of sporting glory, appealing to values such as bravery, teamwork, and endurance.
This shift reflects how enlistment strategies moved from broad emotional appeals to more targeted recruitment, using identity, values, and social pressure to sustain the war effort.