chap 11 Flashcards
(5 cards)
1
Q
what is a key factor in evaluating international opportunities?
A
Market Size and growth potential
2
Q
which analysis helps in evaluating the external environment factors such as political, economic, and social influence?
A
PESTEL analysis
3
Q
in market research, secondary research refers to?
A
using existing data from reports, databases, and publications
4
Q
what is NOT a key factor in product development for international markets?
A
internal company policies on product production
5
Q
what is the primary benefits of adapting a product for international markets?
A
meeting local preferences and regulations
