Chap 2 - Research Methods Flashcards
(47 cards)
What are the major purposes of research?
- Contribute to knowledge
- Solve an organizational problem
- Determine what works
- Rule out alternative explanations
Example of alternative explanation: Hawthorne effect
What is a research question?
The purpose of the research, what the search is trying to answer
What is a hypothesis?
Researcher’s guess about the results of a study, a tentative answer to a research question
What are the two types of variables?
- Independent variable - manipulated by researcher
- Dependent variable - measured in response to the independent variable
What is generalizability in research?
The extent to which research findings hold in other settings
What is the role of control in research?
Helps to rule out alternate explanations
What is randomization?
Eliminating systematic influences through random assignment and random selection
What are confounds in research?
Occurs when two variables are intertwined and provide alternative explanations for a result
What characterizes experimental design?
People differing on IV compared on DV, includes true experiments, field experiments, and quasi-experiments
What are the advantages of survey design?
- Quick and inexpensive
- Good generalizability
What are the disadvantages of survey design?
- Response rates can be low
- People are not always accurate or honest
What is experience sampling design?
Multiple measurements per day for several days allowing within-person comparisons
What is observational design?
Take observations of people while working, can be obtrusive or unobtrusive
What are qualitative studies?
Observations and open-ended materials that are not quantified
What is people analytics?
Systematic use of people data to make informed decisions
What are the two types of measurement?
- Categorical: Numbers are labels for different values
- Continuous: Numbers indicate the amount of a variable from low to high
What does classical measurement theory explain?
How random error affects measurement and why multiple items are used in tests
What is reliability in research?
Consistency when the same person is measured repeatedly
What are the types of validity?
- Construct validity
- Face validity
- Content validity
- Criterion-related validity
What are measures of central tendency?
- Mean
- Median
What are measures of dispersion?
- Variance
- Standard deviation
What is inferential statistics?
Drawing conclusions about relationships and using statistical significance
What is statistical significance?
Probability of finding significance by chance if the null hypothesis were true
What are some statistical tests?
- Independent group t-test
- Analysis of Variance (ANOVA)
- Factorial ANOVA
- t-test for correlation