chaper 4 Flashcards
(51 cards)
a person or a registered company, which makes finished product from aroma materials
Manufacturer
an entity or a company that purchases non-competing product or product lines, store them in warehouse and resell them to retail
Distributor
can be a manufacturer distributor or retailer. It is a method distributing product or service involving a franchiser.
Franchise
it is a murder that refers to the old passion street style business that sell products and service to its customers, face-to-face in an office or store
Brick and mortar
it is a model where a company combines its online and physical presence
Bricks and clicks
in this model products are directly sold to the customer
Direct sales
It uses a lot of human interaction and involvement in order to experience highly personalized
high touch
this is a company that is owned and operated by a family
Family owned
Makes use of the lowest price strategy in selling basic product or service to the customer
Nickel and dime
A combination of free and paid service normally used by tech companies in the software
Freemium
An upgrade of the old style brick and mortar business model
E-commerce
Offers long-term contract to customers by paying fixed amount every month or year
Subscription
A business model where the company acts as the middleman between two individual parties
Aggregator
There is a collection of different sellers into one platform
Online marketplace
in this model, the company offers its service for free the company earn serving streams from advertisements which are for by identified sponsor
Hidden revenue
The Internet has given rise to the importance of data data is the major element in the web technology where companies needs vital information to perform its operation and gain profit
Data, licensing, and data selling
this is a partner company that has a specialize in doing noncore business activities, such as advertising, digital marketing, PR events, janitorial, and security
Agency based
this is a commission based model word companies makes profit by promoting partner product
Affiliate marketing
The owner has no ownership of the product or had any inventory, but he has an E store
Drop shipping
often called multilevel marketing. This model works on direct marketing and direct selling philosophy.
Network marketing
This is a model that solicit intellectual information of users on what value added concept be inputted in the product
crowd sourcing
this is a digital ledger that is in reversible and decentralize
Blockchain
This is the model where there is minimum human assistance are intervention in selling a product or service
Low touch
It is a business model in which one item is sold at a low price or even given for free in order to intensify the sale of the contemporary goods
Razor and blade