chapter 5 Flashcards
(31 cards)
please wear manufacturer distributor in retailer sells and consumers buy
Market
majority of the customer look at price when buying a product or availing a service
price
These days almost everyone is busy doing their activities most customers want to buy things that are available
Experience
The design of the product must always be appealing to customers
design
expected by the customer is buying can serve its purpose
Functionality
The product and service must be always available for thecustomer
Convenience
The product should be under the requirement
Reliability
The product should be well matched with the other product
comparability
can it be considered a customer yet
The potential pandoy
Fresh customer who has suggested bought something for the first time business
new netnot
Instant buying decision based on craving
impulsive icoy
A customer who never buys a product on full price, but only on discount rate
discount daboy
Satisfied customer that keeps coming back to one store
loyal lando
Product our service may be intended for a business to business or business to consumer market
consumer our business
This is defining the target market according to the place where possible customers live
Geographic
The target market here is describing by means of age, gender, income level, educational background, and marital status
Demographic
these are based from the intrinsic traits of customer such as personality, lifestyle, and social status
Psychographic
A lot of business these days, defined their target market based on which generation there were born in
Generation
A group of subject who shares a significant characteristic
Cohort
other businesses use the stage of life for target marketing
Life stage
another way of finding the target market is based at customer, loyalty, occasion, base, customer usage, and other
Behavioral
A sharp fiction note by an ideal user or consumer
user persona
consist of each gender, ethnicity education, personal background
personal background
Contains details like occupation, income level, and work experience
Professional background
