Chapt 9 Flashcards
1
Q
Poets vs Suits
A
Creativity vs selling
2
Q
Common characteristics in the Howard Gardner
A
Self Confident Alert Unconventional Hardworking Obsessive
3
Q
T/F: Public acceptance of a person’s work is not always a good measure of creativity
A
True
4
Q
____ Little hard product information and relu on appealing visuals instead
A
Image ads
5
Q
____________ is about the soul of the ad and branding (Poet)
A
Creativity
6
Q
___________ is about the brand meaning (Suits)
A
Creating
