Chapter 1 Flashcards
Is the performance of business activities designed to plan, price, promote, and direct the flow of a companies goods and services to consumers.
International Marketing
Activities of international marketing
plan
price
promote
direct the flow of a company’s goods and services.
3 ways on how to enter into foreign market:
Exporting
joint venture
Direct investments (FDI)
types of exporting
Direct
Indirect
Types of Joint Venture
Licensing
Management Contracting
Contract Manufacturing
Joint Ownership
Reasons why going into international market :
Expand Market opportunities
Profit Potential
Increase Growth rate
Stability through diversification
Different Environments to consider before entering into International Market:
- Socio-Cultural Environment
- Political & Legal Environment
- Economic Environment
types of barrier
tariff
non-tariff
examples of non-tariff Barriers
Import & Export Licensing
Embargoes
Subsidies
Quotas
Voluntary Export Restraints
Boycotts
NAFTA Meaning
North American Free Trade Agreement
AFTA Meaning
American Free trade area
Apec maening
Asia pacific economic cooperation conference
constantly flows into and out of a country
money
it records all financial transactions between a countrys firm and residents
balance of payments
the Balance of payments is maintained on a ?
double-entry bookkeeping system
a balance of payments statement includes three accounts:
Current Account
Capital Account
Reserves Account
Is of primary interest to international business
Current Account
A record of all merchandise exports, imports and services plus unilateral transfers of funds
Current Account
A record of direct investments, portfolio investments
Capital Account
A record of exports and imports of gold, increases or decreases in foreign exchange
Reserves Account
although the world trade organization has been effective to some extent in reducing tariffs, countries still resort to measure of ?
protectionism
Barriers used by countries to restrict the entry of unwanted goods
legal barriers
exchange barriers
psychological barriers
six types of nontariff barriers
Specific limitations on trade
customs and administrative entry procedures
Standards
Government participation in trade
Charges on imports
Voluntary export restraints
is a specific unit or dollar limit applied to a particular type of good
quota