Chapter 2 Flashcards
Elements of culture
Material Culture
Social Institutions
Human and the universe
Aesthetics
Cultural Knowledge
Religion
Values and attitude
Law and politics
Language
Components of Material Culture
Technology
Economics
Components of social institutions
Family
education
political Structures
The media
components of human and the universe
belief systems
Components of aesthetics
Graphic and plastic arts
Folklore
Music, drama and dance language
two cultural knowledge
Factual Knowledge
Interpretive Knowledge
it is straightforward fact about culture
Factual Knowledge
The ability to understand and to appreciate fully the nuances of different cultural traits and patterns
Interpretive Knowledge
is a responsible effort to learn from others culture ways
Cultural Borrowing
Involves Marketing products similar to ones already on the market in a manner as congruent as possible with existing cultural norms
Cultural Congruence
being attuned to the nuances of culture so that new culture can be viewed objectively
Cultural Sensitivity
Are the core principles and ideals upon which an entire community exists
Cultural Values
Four dimensions in cultural Values
Individualism Index
Power Distance Index
Uncertrainty Avoidance Index
Masculinity/Feminity Index
refers to the preferences of behaviorthat promotes ones self interest. focuses on self orientation
Individualism Index
Measure the tolerance of social inequality
Power Distance Index
Measures the tolerance of uncertainty and ambiguity among members of society
Uncertainty Avoidance Index
Focuses on assertiveness and achievements
Masculinity/feminity Index
Determinants of Today’s demand for various categories of Products:
Current population
Rural/urban Population shifts
Rates of growth
Age levels
Population Control
prerequisites to population control:
Adequate income
higher literacy levels
Education for women
Universal access to health care
Family Planning
Improved Nutrition
Is the most important deterrent to population Control
Cultural Attitudes
The trends of increasing population in the developing world will have a profound effects on the state of world business and world economic conditions such as:
Substantial shifts from rural to urban areas
Declining birthrates in the industrialized world
Global population aging
is to develop an understanding of and willingness to accommodate the difference that exists.
Adaption
Ten basic criteria to Adaptation:
Open Tolerance
Flexibility
Humility
Justice/Fairness
Ability to adjust to varying tempos
Curiosity/interest
Knowledge of the country
Liking for others
Ability to command respect
Ability to integrate oneself into the environment.
Business Customs:
Cultural Imperatives
Cultural Adiaphora
Cultural Exclusives
