Chapter 1 & 2

Question 1

What are the four source disciplines of consumer behavior?

Answer 1

Anthropology,Sociology,Economic,Psychology

Question 2

What is Consumer Behavior?

Answer 2

The Mental and Physical Activities undertaken to Acquire and Consume the Products and Services so as to fulfill Needs and Wants

Question 3

Physical Activity

Answer 3

Buying a product;
preparing a product for consumption,

Question 4

Mental Activity

Answer 4

Evaluating a product in
your mind

Question 5

Need

Answer 5

A Discomforting Human Condition

Question 6

Want

Answer 6

A Desire for a Specific Product so as to Alleviate That Condition

Question 7

What are the 3 Essentials of Consumer Behavior?

Answer 7

Exchange, Resources, Value

Question 8

Exchange

Answer 8

An interchange
between two parties where
each receives value

Question 9

Resources

Answer 9

Something that others value

Question 10

Value

Answer 10

Sum total of all benefits
we receive from a product

Question 11

Identify 5 resources and examples of exchanging one resource for another

Answer 11

Money,Time,Physical Energy,Knowledge & Skills
Social Capital

Question 12

(U.S.E.R.)

Answer 12

Utilitarian value
Social value
Ego/identity value
Recreation value

Question 13

Motivation

Answer 13

Human drive to attain a goal object

Question 14

What does a goal object refer to?

Answer 14

Something that will reduce the tension

Question 15

Innate Needs

Answer 15

Physiological Needs

Question 16

Learned Needs

Answer 16

Acquired in the process of growing up and living

Question 17

Biogenic Needs

Answer 17

Discomforting Needs that stem from our biology as humans

Question 18

Psychogenic Needs

Answer 18

Needs that stem from our mental makeup, the way we think about ourselves and about the world, how we define happiness and success

Question 19

Approach Motivation(Appetitive)

Answer 19

motivation to experience a positive outcome

Question 20

Avoid Motivation

Answer 20

motivation not to experience negative outcomes

Question 21

Approach-Approach Conflict

Answer 21

Conflict that results from having to choose between two attractive alternatives

Question 22

Avoid-Avoid Conflict

Answer 22

Must choose between two equally undesirable demands

Question 23

Approach-Avoidance Conflict

Answer 23

When a person must choose or not choose a goal that has both positive and negative aspects

Question 24

Murray’s List of Psychological Needs(First to Last)

Answer 24

Autonomy,Dominance,Nurturance,Exhibition,Cognizance,Exposition

Question 25

Third Person Question Phrasing

Answer 25

Asking respondents to answer questions about other people

Question 26

Identify Various Projection Techniques

Answer 26

Third Person Question Phrasing, Word Association, Sentence Completion, Story Completion

Question 27

Word Association

Answer 27

Researcher presents a word or stimulus, and the respondent is asked to immediately respond with the first word or thought that comes to mind

Question 28

Sentence Completion

Answer 28

Respondents are given the beginning of a sentence and asked to complete it

Question 29

Story Completion

Answer 29

Participants are shown a series of ambiguous pictures and asked to create a story about them

Question 30

What are the Types of Involvement?

Answer 30

Enduring Situational Purchase Consumption