Chapter 1 Flashcards
(22 cards)
communication
the transmission of a message from a source to a receiver
interpersonal communication
communication between two or a few people
encoding
a message transformed into an understandable sign and symbol system
decoding
the signs and symbols in a message are interpreted
noise
anything that interferes with successful communication
Osgood-Schramm model
demonstrates the ongoing and reciprocal nature of the communication process; there is no source, no receiver, and no feedback
medium
the means of sending information
mass medium/media
the medium is a technology that carries messages to a large number of people (ex. books, movies, music)
mass communication
the process of creating shared meaning between the mass media and their audiences
inferential feedback
indirect feedback; (ex. must infer how to improve tv show after ratings come back)
cultural definition of communication
communication is a symbolic process whereby reality is produced, maintained, repaired, and transformed
culture
the learned behavior of members of a given social group
dominant/mainstream culture
the culture that seems to hold sway with the majority of people
bounded cultures/co-cultures
smaller cultures within the large, national culture
technological determinism
the thought that machines and their development that drive economic and cultural change
media literacy
the ability to effectively and efficiently comprehend and use any form of mediated communication
literacy
the ability to effectively and efficiently comprehend and use written symbols
multiple points of access
to approach the media content from a variety of directions and derive from it many levels of meaning
third-person effect
the common attitude that others are influenced by media messages but that we are not
genre
the categories of expression within the different media, such as the “evening news”, “documentary”, “horror movie”, or “entertainment magazine”
conventions
a certain distinctive, standardized style element that each genre is characterized by
production values
the choice in lighting, editing, special effects, music, camera angle, location on the page, and size and placement of headline
