Chapter 5

Question 1

muckraking

Answer 1

investigative reporting for social change in magazines

Question 2

split runs

Answer 2

special versions of a given issue in which editorial content and ads vary according to some specific demographic or regional group

Question 3

circulation

Answer 3

the total number of issues of a magazine that are sold

Question 4

controlled circulation

Answer 4

providing a magazine at no cost to readers who meet some specific set of advertiser-attractive criteria

Question 5

custom publishing

Answer 5

magazines produced by a company for a narrow group of people

Question 6

quick response codes (QR codes)

Answer 6

(on smartphones) small, black-and-white squares that instantly direct the user to a publisher’s or marketer’s website, increasing engagement

Question 7

near-field communication (NFC) chips

Answer 7

tags embedded in magazines that connect readers to advertisers’ digital content when users hold their smartphone near an ad

Question 8

brand magazine

Answer 8

a consumer magazine, complete with a variety of general interest articles and features, published by a retail or other business for readers having demographic characteristics similar to those of consumers with whom it typically does business

Question 9

magalogue

Answer 9

a designer catalogue produced to look like a consumer magazine

Question 10

advertorials

Answer 10

ads that appear in magazines and take on the appearance of genuine editorial content

Question 11

complementary copy

Answer 11

content that reinforces the advertiser’s message; the article is supported by advertisements

Question 12

ad-pull policy

Answer 12

the demand for an advance review of a magazine’s content, with the threat of pulled advertising if dissatisfied with that content