Chapter 1-4

Question 1

Approaches to conflict resolution?

Answer 1

Separate the people from the problem

Focus on interests, not positions

Invent options for mutual gain

Insist on objective criteria

Question 2

What is press agentry?

Answer 2

Propaganda tactics. No research done before publishing.

Question 3

What is two way asymmetrical model?

Answer 3

Scientific persuasions using a social science methods to increase persuasiveness of messages but not balanced.

Question 4

What is two-way Symmetrical?

Answer 4

Balanced model by public and PR having a conversation.

Question 5

Cultural Interpreter Model?

Answer 5

Establishes that to do public relations in another country, the practitioner needs to work with someone who understands the language, culture customs

Question 6

A person filing a libel suit must prove the following:

Answer 6

1. The false statement was communicated to others
2. The person is identifiable
3. Loss
4. The state was malicious and negligent

Question 7

What are ethics?

Answer 7

Standards of right social conduct, empowered by character not circumstances

Question 8

Organizational Free Speech?

Answer 8

Corporations have freedoms similar to those of individuals.

Question 9

What are the two courts to win for PR peeps?

Answer 9

The court of law

The court of public opinion

Question 10

What are contracts?

Answer 10

Legal documents that specify the actions and expectations of two or more parties for the protection of each.

Question 11

Contracts stipulate?

Answer 11

1. What each can do in the relationship
2. Under what circumstances they can act
3. What monetary gains both get

Question 12

Who has more success winning defamation suits?

Answer 12

Private Citizens

Question 13

When is something considered copyrighted?

Answer 13

The moment it is created or “fixed”

Question 14

What is fair use?

Answer 14

Allows the partial use of copyrighted material with attribution. Permission is required if used in ad or promotional items

Question 15

What is trademark?

Answer 15

A word, symbol, or slogan used that identifies a products origins. It serves as an indicator of quality

Question 16

What is a service mark?

Answer 16

Like trademark but designates a service not a product

Question 17

Grounds for trademark lawsuits?

Answer 17

Trademark infringement resulting from use of well-known entertainers in organizations publicity and advertising materials.

Question 18

Government agencies may regulate ads that are?

Answer 18

False
Misleading
Deceptive
Promoting unlawful goods

Question 19

What is the FTC

Answer 19

Federal trade commission that regulates ads and press releases

Question 20

What is the FDA

Answer 20

Fruit and drug administration that regulates foods, drugs, cosmetics to conform to standards of health and safety. Have proper labeling.

Question 21

FCC

Answer 21

Federal Communications commissions that regulates broadcast, Internet, and public service announcements

Question 22

What is concerns for social media?

Answer 22

Fair use
Use of links
The downloading of copyrighted material
The unauthorized uploading of such material

Question 23

What is COPPA

Answer 23

A law that children are protected under the age of 13

Question 24

What is the definition of PR?

Answer 24

Leadership and management function that helps achieve organizational objectives. Communication should be two way.

Question 25

Internal public

Answer 25

Employees Managers Volunteers

Question 26

External public

Answer 26

General public

Question 27

What is a public?

Answer 27

Group of individuals who recognize their connection with a common problem, cause, or goal.

Question 28

PR common ground

Answer 28

Common ground between the needs of an organization as the needs of its public.

Question 29

Communication skills required for PR

Answer 29

Knowledge in research, planning, evaluation writer, and speaker

Question 30

Areas of PR practice

Answer 30

Corporations, nonprofit, governments, public relations agencies

Question 31

Teens in PR

Answer 31

``` Technological development Increased governmental control Rise of international business Merges and acquisitions Developing countries attracting investment ```

Question 32

Challenges of PR

Answer 32

Technology and globalization

Question 33

Biggest PR machine?

Answer 33

Roman Catholic Church

Question 34

Forces affecting PR Growth

Answer 34

Power of public opinion Competition- industrial revolution Development of media

Question 35

Three Stages of PR Development

Answer 35

1. Rhetorician- persuasion 2. Press Agent- getting stories published 3. Journalist/Publicity Tradition- have ethics and telling the story