Chapter 1-4 Flashcards

(35 cards)

1
Q

Approaches to conflict resolution?

A

Separate the people from the problem

Focus on interests, not positions

Invent options for mutual gain

Insist on objective criteria

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2
Q

What is press agentry?

A

Propaganda tactics. No research done before publishing.

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3
Q

What is two way asymmetrical model?

A

Scientific persuasions using a social science methods to increase persuasiveness of messages but not balanced.

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4
Q

What is two-way Symmetrical?

A

Balanced model by public and PR having a conversation.

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5
Q

Cultural Interpreter Model?

A

Establishes that to do public relations in another country, the practitioner needs to work with someone who understands the language, culture customs

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6
Q

A person filing a libel suit must prove the following:

A
  1. The false statement was communicated to others
  2. The person is identifiable
  3. Loss
  4. The state was malicious and negligent
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7
Q

What are ethics?

A

Standards of right social conduct, empowered by character not circumstances

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8
Q

Organizational Free Speech?

A

Corporations have freedoms similar to those of individuals.

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9
Q

What are the two courts to win for PR peeps?

A

The court of law

The court of public opinion

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10
Q

What are contracts?

A

Legal documents that specify the actions and expectations of two or more parties for the protection of each.

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11
Q

Contracts stipulate?

A
  1. What each can do in the relationship
  2. Under what circumstances they can act
  3. What monetary gains both get
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12
Q

Who has more success winning defamation suits?

A

Private Citizens

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13
Q

When is something considered copyrighted?

A

The moment it is created or “fixed”

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14
Q

What is fair use?

A

Allows the partial use of copyrighted material with attribution. Permission is required if used in ad or promotional items

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15
Q

What is trademark?

A

A word, symbol, or slogan used that identifies a products origins. It serves as an indicator of quality

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16
Q

What is a service mark?

A

Like trademark but designates a service not a product

17
Q

Grounds for trademark lawsuits?

A

Trademark infringement resulting from use of well-known entertainers in organizations publicity and advertising materials.

18
Q

Government agencies may regulate ads that are?

A

False
Misleading
Deceptive
Promoting unlawful goods

19
Q

What is the FTC

A

Federal trade commission that regulates ads and press releases

20
Q

What is the FDA

A

Fruit and drug administration that regulates foods, drugs, cosmetics to conform to standards of health and safety. Have proper labeling.

21
Q

FCC

A

Federal Communications commissions that regulates broadcast, Internet, and public service announcements

22
Q

What is concerns for social media?

A

Fair use
Use of links
The downloading of copyrighted material
The unauthorized uploading of such material

23
Q

What is COPPA

A

A law that children are protected under the age of 13

24
Q

What is the definition of PR?

A

Leadership and management function that helps achieve organizational objectives. Communication should be two way.

25
Internal public
Employees Managers Volunteers
26
External public
General public
27
What is a public?
Group of individuals who recognize their connection with a common problem, cause, or goal.
28
PR common ground
Common ground between the needs of an organization as the needs of its public.
29
Communication skills required for PR
Knowledge in research, planning, evaluation writer, and speaker
30
Areas of PR practice
Corporations, nonprofit, governments, public relations agencies
31
Teens in PR
``` Technological development Increased governmental control Rise of international business Merges and acquisitions Developing countries attracting investment ```
32
Challenges of PR
Technology and globalization
33
Biggest PR machine?
Roman Catholic Church
34
Forces affecting PR Growth
Power of public opinion Competition- industrial revolution Development of media
35
Three Stages of PR Development
1. Rhetorician- persuasion 2. Press Agent- getting stories published 3. Journalist/Publicity Tradition- have ethics and telling the story