Chapter 10 Flashcards
commerce technologies are interactive,
meaning they allow for two-way communication between merchant and
consumer.
Interactivity
free social networking application that allows you to share your
status and track the location of friends via smartphones such as the iPhone,
BlackBerry, and over 100 other mobile devices
Loopt
are established as peer-to-peer betting markets where
participants make bets on specific outcomes of, say, quarterly sales of a new
product, designs for new products, or political elections.
Prediction markets
r is similar to the typical bricks-and-mortar storefront, except
that customers only need to connect to the Internet to check their inventory
and place an order
online retail store
E-tailers
One strikingly unusual feature of e-commerce technologies is that the technical
standards of the Internet and, therefore, the technical standards for conducting
e-commerce are universal standards
Universal Standards
distribute information content, such as digital video, music, photos, text, and
artwork, over the Web
Content provider
User content generation and social networking
Social Technology
companies derive revenue by selling goods,
information, or services to customers.
Sales revenue model
are independently owned third-party Net marketplaces that
connect thousands of suppliers and buyers for spot purchasing.
Exchange
—the effort required to find suitable products.
Search costs
selling the same
goods, or nearly the same goods, to different targeted groups at different prices.
Price discrimination
E-commerce technology permits commercial transactions to cross cultural and
national boundaries far more conveniently and cost effectively than is true in
traditional commerce.
Global Reach
involves not only purchasing
goods and materials but also sourcing, negotiating with suppliers, paying for
goods, and making delivery arrangements.
Procurement
a Web site generates revenue by attracting
a large audience of visitors who can then be exposed to advertisements.
is the most widely used revenue model in e-commerce, and
arguably, without advertising revenues, the Web would be a vastly different
experience from what it is now.
Advertising revunue model
Web sites (called “affiliate Web sites”) send visitors to other Web sites in return for a referral fee or percentage of the revenue
from any resulting sales.
Affiliate revenue model
Sites that process transactions for consumers normally handled in person, by
phone, or by mail are transaction brokers
Transaction brokers
merchants’ costs of
changing prices
Menu cost
offer services online
Service provider
Merchants can target their
marketing messages to specific individuals by adjusting the message to a
person’s name, interests, and past purchases.
Personalization
which are sometimes called e-hubs, provide a single,
digital marketplace based on Internet technology for many different buyers
and sellers
net marketplaces
refers to the use of the Internet and the Web to transact business
is about digitally enabled commercial transactions
between and among organizations and individuals.
E-commerce
refers to the ease with which consumers can
find out the variety of prices in a market;
Price transparency
are sites that create a digital online environment
where people with similar interests can transact (buy and sell goods); share
interests, photos, videos; communicate with like-minded people; receive
interest-related information; and even play out fantasies by adopting online
personalities called avatars.
Community Providers
s build a digital environment in which buyers and sellers can
meet, display products, search for products, and establish prices.
Market creators
