Chapter 10

Question 1

Marketing Chanel

Answer 1

Consists of individuals and firms involved in the process of making a product or service available

Question 2

Transactional function

Answer 2

When intermediaries buy and sell goods or services

Question 3

Logistical function

Answer 3

When intermediaries prepare and get products to the buyers

Question 4

Facilitating function

Answer 4

They make transactions easier for buyers. For example: give credit cards to consumers

Question 5

Time utility

Answer 5

Means having a product when you want it

Question 6

Place utility

Answer 6

Means having a product available where consumers want it

Question 7

Form utility

Answer 7

Involves enhancing a product to make it more appealing to buyers

Question 8

Information utility

Answer 8

Means providing consumers with the information they need to make an informed choice

Question 9

Possession utility

Answer 9

Efforts by intermediaries to help buyers take possession of a product

Question 10

Dual Distribution

Answer 10

Arrangement whereby a firm reaches different buyers by employing 2 or more different types of channels for the same basic product

Question 11

Strategic channel alliances

Answer 11

One firm’s marketing channel is sued to sell another firm’s product

Question 12

Vertical marketing system

Answer 12

Professionally managed marketing channels designed to achieve channel economies and maximum marketing impact