Chapter 11 Flashcards
(21 cards)
Retailing
Includes all activities involved in selling, renting and providing goods and services to ultimate customers
Forms of ownership
Independent retailer
Corporate chain
Contractual system
Independent retailer
independent business owned by an individual.
EG: bakeries, paint stores
Contractual System
Independently owned stores that use leverage to act like a chain
EG: Home hardware
Corporate chain
Multiple outlets under common ownership EG: real canadian superstore
Relationship btw franchisee and franchisor
The franchisee contracts with a parent company the franchisor to set up a business
Shopper marketing
Designed to understand how consumers behave as shoppers in different channels and formats
Off-price retailing
Selling brand-name merch at lower than regular prices
Scrambled merch
Offering several unrelated product lines in a single store
Examples of scrambled merch
Drugstores, supermarkets
Strip location
Cluster of stores to serve people within a 5 to 10 minute drive
Community shopping center
Has one primary store and about 20 to 40 smaller outlets, serve people who are within 2 to 5km drive
Power center
A large shopping strip that has 2 to 5 anchor stores plus a supermarket which brings people there on a weekly basis
Direct mail and catalouges
Eliminates cost of a store and clerks
Improves marketing efficiency
Fast and convinent way for consumers to purchase
Selling agents
Represent a single prodcuer and do the marketing function of that producer
Brockers
Independent firms whose main function is to bring buyers and sellers together to make sales
Manufacturer’s agents
Work for several producers
Merchant wholesalers
Independent firms that buy the merch they handle
Branch office
Carries a producer’s inventory and perform the functions of a full-service wholesaler
Sales office
Do not carry inventory and typically perform only sales function
Use of QR codes in in-store shopping
Used to make consumers research product and prices
